DOLOMITI SUPERSKI - brings mountains to the city in real time

Dolomiti Superski brings the mountains into the city

Nature, mountains, snow, sun, fun, adventure - the ski resorts of the Dolomites offer all of this. Dolomiti Superski - an association of 16 ski resorts - demonstrated that this mountain landscape is particularly diverse and beautiful as part of a DOOH winter campaign in Munich and Stuttgart.

Videos from the ski resorts were shown on DOOH Infoscreen and DOOH Station. In addition, the name of the respective ski resort and the current temperature were shown within the motif. With the help of Dynamic Creatives, the content was updated every 30 minutes. Back-up motifs were used in the event of heavy clouds, rain or snow.
The campaign was conceived by the agency Saint Elmo's Tourismusmarketing, planning and implementation were carried out by Weischer and NFQ.