Ströer is more

OUR CORE BUSINESS

Out-of-Home

OOH advertising

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We market and operate around 300,000 advertising sites in the out-of-home segment. We offer our customers a wide range of different analogue and digital out-of-home media. We are represented nationwide in Germany and can respond quickly to the local needs of advertisers, cities and municipalities.

Our public video network currently comprises around 5,500 digital advertising sites at transport hubs such as railway stations, streets, shopping centres and subway as well as suburban railway platforms in major German cities. In terms of both reach and revenue, this makes us by far the largest provider of digital out-of-home advertising in Germany.

We are continuously expanding and upgrading all digital categories in public spaces, making us the main driver of digitalisation of the out-of-home segment in Germany. Our public video roadside screens (city information installations) are part of an urban information network in public spaces and a component of many smart city models in numerous cities.

OUR PLUS BUSINESS

Digital & Dialog Media

Online portfolio

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In the digital segment, we market high-reach websites, including Bauer, Funke, Kicker (Olympia Verlag), Motorpresse Stuttgart, Mediasports, Freenet and the OMS publishing websites. We have a total of several thousand websites to offer our customers. In 2014, we started to expand our previously more advertising-oriented portfolio to include special interest portals with a content focus on technology, games and entertainment.

The expansion of the publishing portfolio to include general news followed in 2015. With t-online, we are on a clear mission to become Germany’s number 1 media brand. More than 100 editors and content managers provide comprehensive news every day. t-online has the largest digital coverage (AGOF e.V.) of all German media and reaches 47 million (GfK) people per month (that’s more than half of the German population) on the Internet and through our approximately 5,500 public video screens in city centres, railway stations and shopping centres. In addition, at watson.de, we have built Germany’s largest news portal for the “next generation”. With  t-online, watson.de, desired.de and familie.de, we also have the ideal platforms to bring sustainability awareness closer to more than 50 million users. Our platforms offer advertisers the opportunity to interact with target groups in relevant topic-specific environments.

In the dialogue marketing sector, we offer innovative solution models for phone, e-mail, chat and social media as well as in direct sales.

DaaS & E-Commerce

This segment includes the brands asambeauty, the leading digital private label platform in the D/A/CH region, and Statista, the world’s leading provider of business, consumer and industrial data.