OOH plus

Ströer is more

As one of the leading out-of-home advertising specialists in Germany, we have continuously advanced our OOH business in recent years. In addition to out-of-home advertising, our services also include online advertising and dialogue marketing. But we never lose sight of the essentials: You and your needs.

We are Ströer!

We are one of Germany’s top advertising marketers. Our OOH business is complemented by the Digital & Dialog Media and DaaS & E-Commerce segments. Ströer SE & Co. KGaA is listed on the Deutsche Börse MDAX index.

 

OOH plus Strategy

In the 2020 fiscal year, we generated € 1.44 billion in revenue. With the combination of the OOH, Digital & Dialog Media as well as the DaaS & E-Commerce segments, we are continuously increasing our relevance among our customers. Strong market shares and long-term contracts on the German market also provide a good basis to profit above average on the advertising market in the coming years.

 

 

 

OUR CORE BUSINESS

Out-of-Home

We market and operate around 300,000 advertising sites in the out-of-home segment. We offer our customers a wide range of different analogue and digital out-of-home media. We are represented nationwide in Germany and can respond quickly to the local needs of advertisers, cities and municipalities.

Our public video network currently comprises around 5,500 digital advertising sites at transport hubs such as railway stations, streets, shopping centres and subway as well as suburban railway platforms in major German cities. In terms of both reach and revenue, this makes us by far the largest provider of digital out-of-home advertising in Germany.

We are continuously expanding and upgrading all digital categories in public spaces, making us the main driver of digitalisation of the out-of-home segment in Germany. Our public video roadside screens (city information installations) are part of an urban information network in public spaces and a component of many smart city models in numerous cities.

OUR PLUS BUSINESS

Digital & Dialog Media

In the digital segment, we market high-reach websites, including Bauer, Funke, Kicker (Olympia Verlag), Motorpresse Stuttgart, Mediasports, Freenet and the OMS publishing websites. We have a total of several thousand websites to offer our customers. In 2014, we started to expand our previously more advertising-oriented portfolio to include special interest portals with a content focus on technology, games and entertainment.

The expansion of the publishing portfolio to include general news followed in 2015. With t-online, we are on a clear mission to become Germany’s number 1 media brand. More than 100 editors and content managers provide comprehensive news every day. t-online has the largest digital coverage (AGOF e.V.) of all German media and reaches 47 million (GfK) people per month (that’s more than half of the German population) on the Internet and through our approximately 5,500 public video screens in city centres, railway stations and shopping centres. In addition, at watson.de, we have built Germany’s largest news portal for the “next generation”. With  t-online, watson.de, desired.de and familie.de, we also have the ideal platforms to bring sustainability awareness closer to more than 50 million users. Our platforms offer advertisers the opportunity to interact with target groups in relevant topic-specific environments.

In the dialogue marketing sector, we offer innovative solution models for phone, e-mail, chat and social media as well as in direct sales.


DaaS & E-Commerce

This segment includes the brands asambeauty, the leading digital private label platform in the D/A/CH region, and Statista, the world’s leading provider of business, consumer and industrial data.

Culture & Business

 

 

 

Management

Anne Ossenberg

Head of Legal Department . Ströer SE & Co. KGaA

 

Marc Schmitz

CEO . Ströer Content Group GmbH
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Birgit Oßendorf-Will

Head of Human Resources . Ströer SE & Co. KGaA

 

Alexander Stotz

CEO . Ströer Media Deutschland GmbH
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Supervisory Board of Ströer SE & Co. KGaA

Christoph Vilanek
(Chairman) 
CEO freenet AG
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Dr. Karl-Georg Altenburg
Executive Vice President & Vice Chairman of Board of Directors der Plastic Energy Global S.L
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Angela Barzen
Independent business coach and trainer for managers and companies
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Martin Diederichs
Attorney

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Barbara Liese-Bloch
Managing Director of MONOFIL-TECHNIK Gesellschaft für Synthesemonofile mbH, Hennef
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Petra Sontheimer
Management Coach & Organisationsberaterin at cidpartners GmbH
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Andreas Huster
Works Council Chairman, tricontes360 Gera GmbH
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Sabine Hüttinger
Employee Public Affairs (Ströer)

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Petra Loubek
Head of Regional Internal Services
(Ströer Media Deutschland)
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Rachel Marquardt
Head of Collective Bargaining Policy, Industry, Publishing, Printing and Paper (ver.di)
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Tobias Meuser
Portfoliomanager
(Ströer)
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Dr. Thomas Müller
Head of Telecommunications / Information Technology Department (ver.di)
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Nadine Reichel
Commercial Manager Accounting/Controlling at Infoscreen GmbH (Ströer)
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Christian Sardiña Gellesch
Regional Manager Portfolio West/Rhine
(Ströer)
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Ulrich Voigt
Chairman of the Board of Directors, Sparkasse Köln-Bonn
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Dr. Kai Sauermann
Certified Public Accountant/Tax Consultant as Shareholder
Managing Director of SEJ GmbH-Steuerberatungsgesellschaft
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Supervisory Board of Ströer Management SE

Christoph Vilanek
(Chairman) 
CEO freenet AG
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Dr. Karl-Georg Altenburg
Executive Vice President & Vice Chairman,
Board of Directors of Plastic Energy Global S.L
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Martin Diederichs
Attorney

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Dr. Raphael Kübler
Senior Vice President /COO Deutsche Telekom AG
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Dr. Kai Sauermann
Certified Public Accountant/Tax Consultant as Shareholder
Managing Director of SEJ GmbH-Steuerberatungsgesellschaft
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Ulrich Voigt
Chairman of the Board of Directors, Sparkasse Köln-Bonn

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