DOOH
Ströer Digital Out of Home
Do you love moving images? So do we. With us, you can advertise on the largest Digital Out of Home network in Germany. This allows you to reach up to 70% of the urban population. Flexible scheduling and booking options make implementation efficient.
Discover our impressive DOOH solutions
Outdoor advertising reimagined:
Digital, urban & flexible
Increasing mobility is shaping the lives of many people, particularly younger and more active generations. Digital Out of Home advertising taps into this trend and effectively reaches people in public spaces. As a digital one-to-many medium, Digital Out of Home (DOOH) integrates seamlessly into everyday life and blends harmoniously into the urban landscape, becoming a natural part of the urban experience.
Digital Out of Home (DOOH) represents a dynamic and innovative form of outdoor advertising that uses digital technologies to present advertising content in a targeted manner in public spaces. Unlike traditional advertising media such as posters or banners, DOOH relies on digital screens placed in central locations such as busy city centres, airports, train stations or shopping centres.
Digital out of Home advertising allows content to be flexibly adapted and quickly updated, ensuring it is precisely tailored to the interests of the target audience. Interactive features such as dynamic creatives and data-driven content delivery invite deeper experiences that can be actively explored. With this innovative power, digital out-of-home advertising is evolving into an engaging medium that integrates playfully and organically into everyday life.
State-of-the-art advertising
Our Digital Out of Home
With DOOH from Ströer, we accompany people throughout their daily lives in public spaces and inspire them with relevant moving-image content. With more than 46,000 digital screens, our DOOH portfolio offers a platform that seamlessly integrates brand messages and editorial content into everyday moments — for example while commuting to work, shopping, or enjoying leisure time.
Through the dynamic interplay of creativity, content, and technology, we create content that sparks curiosity without interrupting, reaching people exactly where they are already on the move.
DOOH – Your Key Benefits at a Glance
- Visibility without barriers: Your messages are always visible – regardless of internet connection, mobile devices or ad blockers. DOOH makes advertising visible in public spaces and ensures a continuous presence along people’s daily routes.
- High acceptance thanks to a relevant context: The mix of advertising and editorial content such as news, weather or city-specific topics creates a credible, attention-grabbing environment. This increases acceptance and strengthens the impact of your message.
- Scalable from local to national: Whether around a POI, in individual cities or as a national campaign: DOOH enables tailored delivery on any scale – with the right message at the right time in the right place.
- Quick to go live, even at short notice: DOOH campaigns can be implemented and launched in a short space of time. This makes the medium particularly efficient for short-notice bookings, daily events and dynamic communication strategies.
- Creative possibilities with high impact: Moving images, 3D motifs, dynamic creatives and eye-catching designs create impressive brand experiences. This makes DOOH an effective medium for creative, modern brand communication.
Discover the wide range of our DOOH solutions!
DOOH is on trend and Ströer offers a wide range of Digital Out of Home formats. These are located in highly frequented areas like bustling city centers, major roads, and shopping centers. That’s how DOOH helps you achieve both: a broad reach and a precise connection to your target group in their everyday surroundings.
Explore a selection of our advertising spaces here.
