SUSTAINABILITY
Environment, Social Issues, Governance
Sustainability affects us all – which is why we’re setting out here where Ströer stands today and what goals we’ve set ourselves for the future, across the areas of the environment, our people, society and governance.
Environment
Ströer is implementing targeted measures in selected areas to reduce its environmental impact. These include, in particular, the use of renewable energy, the technical development of advertising media and the optimisation of its vehicle fleet. Ströer discloses these activities as part of its sustainability reporting in accordance with the CSRD. Where impacts cannot be avoided immediately, the company assesses and implements further measures on a step-by-step basis.
To systematically improve energy performance, Ströer relies on energy management in accordance with ISO 50001 in its key energy-intensive subsidiaries. This standard enables the continuous recording, analysis and evaluation of significant energy consumption. On this basis, Ströer derives specific efficiency measures and regularly monitors their implementation. The focus is on modernising advertising media, examining more energy-efficient alternatives for equipment and services, optimising building utilisation and building services, and expanding a semi-automated energy monitoring system.
Employees
Ströer has many faces. We combine perspectives from different segments, subsidiaries and the people who work for us. We are a digital, agile and flexible employer and are committed to diversity and gender equality. Diversity and a doer mentality are part of our DNA and make Ströer strong overall.
Networks connect people and create opportunities for them to exchange ideas and grow together. Our employees are actively involved in and support several networks: EmpowHer - our women’s network at Ströer—offers the chance to share experiences, further their education, and develop skills together through regular meetings. MIT FRAUEN IN FÜHRUNG is a Cologne-based corporate alliance dedicated to actively promoting gender equality within its member companies. The alliance prioritizes the exchange of experiences and networking among participating companies, as well as joint projects focused on advancing women in the workplace.
Business Partner & Welfare
The growing demand for sustainable solutions is an incentive for us to continuously develop our portfolio.
Nationwide, Ströer's digital city information systems serve as official warning multipliers for municipal infrastructure in cities and municipalities. At the Greentech Festival 2022, we also presented siren solutions for the first time that can be integrated into the media carriers and supplement the previously purely visual warning messages on the screens with acoustic signals. This way, the crisis centres of the cities can be supported in setting up a new siren infrastructure to warn the population.
We use our media reach and promote awareness for sustainable and social action. We make media space available to non-profit organizations at cost price or at a greatly reduced price ("pro bono"), for example children's charities or non-profit environmental protection organizations for the acquisition of donations or for socially desirable causes such as the search for missing children.
Governance
Ströer works continuously to improve its internal governance structures and processes in order to meet current technological, regulatory or social requirements. The functions relevant to this are bundled in a common system in the Governance, Risk & Compliance (GRC) department. We are actively shaping a more sustainable corporate culture. As part of our compliance system, the Code of Conduct is a binding code of conduct that clearly and specifically defines the Group-wide guidelines for cooperation. We transparently monitor compliance with the specified guidelines.
In the area of business and human rights, we continue to develop our instruments in line with the requirements of the German Supply Chain Sourcing Obligations Act.
Whistleblowing: Violations of our (Business Partner) Code of Conduct, national or international laws, and other compliance violations (including those related to the supply chain) can be reported at any time, also anonymously, via our central Compliance-Hotline here: Compliance-Hotline
