Boost your brand’s digital visibility

Digital advertising that connects

Where are your audiences spending their time today? We help you meet them exactly where they are — across smartphones, tablets and laptops. No off-the-shelf advertising, but messages that are genuinely relevant to them. The result: advertising that becomes more than a message — an experience that brings your brand to life.

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Online advertising

Reach people.
Inspire action.

Whatever your brand’s communication goal, we deliver tailored, high-reach solutions across more than 1,600 media brands with premium editorial content. Our diverse portfolio gives you access to a wide range of environments — from powerful general-interest brands and sports titles to highly relevant special-interest contexts.

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Quality & Impact

Your message deserves an environment that amplifies its impact — safe, credible and engaging. We use trusted platforms and proven formats that do more than attract attention: they deliver. From bold high-impact and compelling video formats to integrated content, data-driven strategies, high-reach social media and efficient commerce solutions — available for direct or programmatic booking.

Strong Brands

Strong brands build trust. Our well-known brands – including t-online, Germany’s leading news portal, watson, desired, familie.de, GIGA and kino.de – are complemented by a broad portfolio of premium media environments. From news and lifestyle to automotive, sports and travel, we place your brand message in the context where it can make the greatest impact.

Digital Expertise

Powered by our proprietary ad stack, we develop innovative solutions spanning alternative and geo IDs, contextual targeting and AI. We combine proven standards with new approaches to enable precise targeting, including in CTV. Transparent measurement, guaranteed KPIs and end-to-end services—from booking to reporting—maximise media efficiency.

Made in Germany

High-quality data from Germany — up to date, secure and fully privacy-compliant. With OS Data Solutions (OSDS), we deliver premium targeting based on reliable data and extensive reach. We also unlock synergies across content marketing, native advertising, commerce and mobile marketing.

Online Media – More to Explore

Whether it’s video, high-impact advertising, audience solutions, commerce, content or social, we work with you to create the right solution to engage and inspire your target audience. Easy to book, tailored to your needs and designed to deliver results.

With high-quality, high-reach environments, a diverse and innovative product portfolio, premium data and advanced targeting technology, as well as comprehensive 360-degree services, Ströer Media Solutions is the partner of choice for successful brand communication.

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Mobile

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GOOD TO KNOW

Ströer introduces new high-impact formats

With high-impact formats such as the "Breakout Ad", the "Top Scroller" and the "Spotlight Video Ad", Ströer now offers advertisers a unique opportunity to showcase products in a creative way and sustainably increase the interaction rates of their target groups. These innovative advertising media were used successfully for the first time in the 360-degree campaign for the new Toyota C-HR, which was developed in collaboration with lead agency The&Partnership Germany.

Online & Out-of-Home

Your campaign on the street and on the web, all from a single source

By combining online and outdoor advertising, you can achieve more advertising impact with cross-media communication. Extend your online campaign outdoors - to our high-reach DOOH screens at the train station, in the shopping center, or in the pedestrian zone. Promote your products online as well as out-of-home in the environment of strong media brands such as t-online or desired.