E5C970DF-8D3C-4D9C-94D2-D346C03B48D3 15. February 2022

Yieldlove takes over the exclusive marketing of duden.de

Since January 2022, the ad tech specialists from Yieldlove have been responsible for marketing duden.de. The platform from Dudenverlag is thus switching back to the Hamburg-based programmatic experts, who already worked for the largest online portal about the German language from 2017 to 2019. As part of the collaboration, Yieldlove is taking over the marketing of the platform’s entire inventory.

“The name Duden is synonymous with the German language, so we are very pleased that duden.de has decided to resume our successful cooperation,” says Karsten Krienke, Managing Director of Yieldlove. “With 6.5 million unique users per month, duden.de is the largest platform of its kind and a partner that offers further growth potential despite its considerable size. It's an ideal addition to our portfolio.”

Dudenverlag is also pleased about the conclusion of the contract: “We know that our advertising inventory is in the best hands with Yieldlove. Yieldlove was able to win us over once again because the company acts with foresight and has a clear lead in topics that will be of great importance for our industry in the future, such as the ‘post cookie’ area,” says Jan Heuseler, head of the e-business department at Dudenverlag.

 

About Yieldlove
Yieldlove is an award-winning, European market leader for programmatic ad monetization. We offer innovative solutions and proprietary technologies that help more than 700 publishers around the world to maximize their revenue streams. Our success is the product of a diverse, passionate, and experienced team from around the world.
Since 2017, we have been part of the Ströer Group, Europe’s biggest marketers of premium advertising and publisher.
www.yieldlove.com

 

 

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