Hamburg-based header bidding specialist Yieldlove has appointed Karsten Krienke to its Management Board with immediate effect. His remit is to secure the robust national and international growth of the company going forward. Krienke (46) has extensive experience in premium marketing and in the in-app business – the perfect background for a role that will put him in charge of further optimizing Yieldlove’s technology both for in-app marketing and for the requirements of major premium publishers.
Karsten Krienke was the founder and CEO of Sohomint GmbH, which was sold to Axel Springer in 2010. Sohomint specialized in content website creation and automated monetization, and advised publishers on ways to expand their reach.
In 2015, Krienke joined Axel Springer Media Impact. In a variety of senior roles, he designed and shaped the marketer’s digital product strategy and development, with a particular focus on digital products, data products, programmatic advertising, and yield management.
In 2019, he moved on to BurdaForward. His latest position there was that of Director of FOCUS Online Apps. In this role, he was responsible for the app system of the national content brand FOCUS.
“We are delighted that Karsten has decided to join us,” says Abdelkader Barjiji, Senior Vice President of Product Management, Programmatic & Data at Ströer Media Solutions. “He is a highly skilled and experienced adtech and marketing expert and can help us to develop Yieldlove into a leading multichannel yield optimization platform, which will unlock new opportunities for growth.”
“I am really looking forward to my new role at Yieldlove. Together with the team, I want to take Yieldlove on a development journey, while keeping our customers’ interests in mind every step of the way,” says Karsten Krienke. “In the current environment, systematic and efficient monetization of the highest quality, combined with independence from individual market players, is more important for publishers than ever before. This is an area in which we can use and expand our technological edge.”
Yieldlove is a header bidding specialist based in Hamburg. The company provides publishers with technological solutions that enable them to monetize their digital marketing inventory. To this end, Yieldlove technology provides access to the most important supply side platforms (SSP) for publishers and uses the header bidding method for monetization. The technology is designed for seamless integration with any ad server. Yieldlove is part of the Ströer Group.
For more information, visit www.yieldlove.com.