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As part of smart city approaches, cities are working on intelligent traffic systems, including traffic management. As a first mover, the Hamburg Ministry of Transport and Mobility Transition is using Ströer's digital media carrier infrastructure in its city: as part of the EURO 2024, the digital med
Ströer provides information on everyday behavior, consumption and attitudes towards advertising & brands in the field of sustainability.
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The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.
Climate and environmental protection have been a central pillar of corporate action for many years. Outdoor advertising - especially DOOH - is one of the media with the lowest CO₂ emissions in the media mix in relation to the contacts reached. Ströer also uses green electricity in all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate neutral by 2025. Ströer's priority is always to avoid and reduce CO₂ emissions as part of its Group-wide sustainability strategy. CO₂ emissions that cannot be avoided are fully offset with certified climate protection projects.
Optimise-it, the live chat expert from Hamburg, and the ARAG Group are jointly expanding digital customer service for Germany's largest family-owned insurance company. In the future, ARAG will focus on a combination of live chat, messenger and high value customer support. Customers will thus have an
How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies.
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16. July 2024
