E5C970DF-8D3C-4D9C-94D2-D346C03B48D3 14. June 2024

Press release

City information systems from Ströer show visitors to the EURO 2024 in Hamburg where to go

Ströer's digital infrastructure in Hamburg is used for the first time as a traffic guidance system with real-time data

As part of smart city approaches, cities are working on intelligent traffic systems, including traffic management. As a first mover, the Hamburg Ministry of Transport and Mobility Transition is using Ströer's digital media carrier infrastructure in its city: as part of the EURO 2024, the digital media carriers are being used for the first time as a traffic guidance system with real-time data and information on how to get there by public transport, bicycle and car.

Ströer's digital media carriers will display information about Hamburg's own Park+Ride (P+R) stations at rapid transit stations in order to effectively direct traffic. The nearest available P+R station and the number of free parking spaces are advertised on the screens – especially on media carriers close to the city centre. If fewer than ten per cent of the parking spaces in a P+R facility are free, the screens automatically display information about the closest available P+R station. The assignment of the P+R facilities to the media carriers was carried out via the routing of the Urban Data Platform (FHH geoportal). The optimal P+R locations were determined by spatial analysis and linked to the city information systems. 

In addition, information on public transport services, bicycle parking at the stadium and in the Fan Zone and information on “StadtRAD” is broadcast on all of Ströer's digital media carriers in Hamburg.
“We are delighted that the Ministry of Transport and Mobility Transition is specifically using our digital city information systems to guide visitors to the EURO 2024 through Hamburg during the home European Championships. Together with the city, we are creating added value for EURO visitors and residents and helping to promote sustainable mobility”, says Alexander Stotz, CEO of Ströer Media Deutschland GmbH.

In cooperation with cities, Ströer launched the digitalization of public spaces several years ago. Ströer has the know-how and the infrastructure to initiate local, sustainable change and to accelerate the development of smart cities by setting up digital infrastructure solutions. Ströer's digital city information systems already offer relevant service information in addition to advertising and editorial content. Ströer has been listed as an official warning multiplier since 2018 and the digital media carriers are connected to the satellite-based Modular Warning System (MoWaS) to inform the population in the event of environmental disasters, weather conditions, fires, etc.