En route
Every purchase is preceded by a journey. Large-scale advertisements and City Star billboards along the access roads accompany customers on their way to the shops – as they are individually selectable, your campaign can target specific city districts or streets.
On location
Advertising spaces that can be selected in a targeted way communicate the advertising message with minimal wastage in close spatial relation to the point of sale. Flexible use for specific media objectives, specific target groups and even limited budgets.