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Linking out-of-home and online
Crossmedia solutions
Greater reach and more impact for brand messages. This is what our crossmedia solutions stand for: communication across different media, perfectly orchestrated.
That's crossmedia!
Ströer is all about the smart integration of Digital Out of Home (DOOH), Out of Home (OOH), online media and Connected TV (CTV).
Our cross-media approach has a clear objective: to create added value for our clients – all from a single source and tailored precisely to their individual communication goals.
Convergence at Ströer
At Ströer, convergence means the strategic integration of (Digital) Out of Home and Digital Media or CTV. The focus is always on the impact of a campaign.
- More reach:
through the combination of different channels and touchpoints. - More impact:
through repeated, coordinated interactions. - More relevance along the customer journey:
from the initial impulse to activation. - More efficiency:
through integrated planning and implementation from a single source.
Tailored crossmedia approaches instead of standard solutions
Every brand, every target audience and every brief is different. That is why we do not view convergence in terms of rigid categories, but rather through individual, impact-driven approaches.
For a variety of communication objectives, we offer cross-media products and approaches that intelligently combine (D)OOH, online media and CTV. This results in tailor-made setups – for example, for high-reach campaigns, eye-catching installations, target-group-specific targeting or engagement measures throughout the customer journey.
Furthermore, we develop bespoke convergent concept solutions that go beyond traditional campaigns. These are precisely tailored to the brand, target audience and communication objective, combining distinctive installations in public spaces with digital initiatives to create a holistic brand experience.
This results in cross-media campaigns that attract attention in public spaces, are recognisable online and leave a lasting impression.
