t-online launches comprehensive coverage of the FIFA World Cup

The editorial team at t-online is covering the Football World Cup in the USA, Canada and Mexico with the most extensive coverage since Ströer took over the portal in 2015. With a round-the-clock sports team, several reporters, prominent columnists and video highlights of the matches, t-online is offering millions of people online and via DOOH the most comprehensive World Cup experience.

Five reporters are covering the tournament from North America for t-online and its sister portal watson.de, including one reporter who is following the German national team every step of the way. A ten-strong sports team led by Head of Sport Andreas Becker manages the

World Cup programme from the newsroom in Berlin and ensures up-to-the-minute coverage of all 104 matches around the clock. In cooperation with MagentaTV, the editorial team publishes highlight videos for every match on t-online and on thousands of DOOH screens in train stations, city centres and shopping centres.

With columnists Stefan Effenberg and Nadine Angerer, two former national team players are providing commentary on the World Cup action. The podcast “Julian Nagelsmann – The Youngest One” by t-online editors Lukas Grybowski and Nikolai Stübner explores the national team coach’s career across six episodes and features exclusive insights from Nagelsmann’s colleagues. In addition, t-online readers can become national team managers themselves using the line-up tool and select their own dream team for every match played by the German national side.

“Our teams have been preparing for months for the biggest sporting event of the year,” says Philipp Michaelis, Head of News at t-online. “We want to tell the big and the small World Cup stories: whether they take place on the pitch or off it, the serious ones as well as the entertaining ones. Reliably, creatively and quickly. This is how t-online offers all football fans the perfect programme.”

 

More: www.t-online.de/sport/fussball/wm

 

 

 

 

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