Ströer is now the exclusive marketing partner for Zattoo in Germany

Ströer is further expanding its digital marketing portfolio and has become Zattoo’s exclusive marketing partner in Germany. Through this partnership, Ströer is adding one of the leading TV streaming portals to its offering and strengthening its position in the fast-growing connected TV market for digital video, streaming and FAST advertising.

Ströer’s clients will in future benefit from exclusive access to Zattoo’s high-reach, addressable video inventory. The content will be displayed in high-quality video environments, particularly on the big screen. Zattoo is available on a wide range of devices, including smart TVs, PCs and laptops, streaming players, as well as smartphones and tablets.

“With Zattoo, we are expanding our portfolio to include an established streaming service with high relevance in the connected TV market,” says Marc Schmitz, COO at Ströer Media Solutions. “CTV is rapidly becoming a central component of modern video strategies. With Zattoo, we are enabling our clients to access addressable TV inventory in an even more targeted manner within a data-driven, digital environment. The exclusive marketing rights thus consistently support our aim of making advertising more precise, efficient and measurable in line with changing TV viewing habits.”

Zattoo also sees the collaboration as an important step in the further expansion of its advertising business:

Tina Rodriguez, acting CEO at Zattoo: “Connected TV is increasingly becoming the central digital video channel. With Ströer, we are gaining a strong partner to further develop our advertising business in Germany in a targeted manner and to tap into the potential of our high-quality CTV inventory even more effectively. The partnership is a key component of our growth strategy and strengthens our position in the growing CTV market.”

“Ströer shares our high standards of quality and innovation,” adds Klaus Nadler, CSO at Zattoo. “We see our collaboration as a genuine strategic partnership: Ströer possesses extensive marketing expertise, a strong market presence and comprehensive experience in the digital video sector. Together, we aim to drive forward innovative solutions in the CTV market and tap into the potential of Connected TV even more effectively for advertising clients.”

About Zattoo

Zattoo is a leading TV streaming provider, offering users access to live TV and on-demand content via internet-enabled devices. The service includes numerous TV channels and is available on smart TVs, mobile devices and the web.



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