Ströer and Seeding Alliance launch AI Conversational Story

Ströer and its subsidiary Seeding Alliance are adding a new dimension to native advertising: With the AI Conversational Story, they are introducing the first scalable native format that enables AI-powered advice directly within the advert. Users communicate with the brand in real time – in a personalised, dialogue-based manner and within the familiar editorial environment of Seeding Alliance’s premium publisher network – rather than simply viewing static advertorials.

From monologue to dialogue: when advertising responds

Seeding Alliance’s AI Conversational Story goes one step further: it not only informs, as traditional native advertising does, but also actively advises. After clicking on a native teaser, an advert opens featuring an integrated AI chat. Users can ask questions directly – about prices, requirements or individual scenarios. The AI responds based on predefined content, without any ‘hallucinations’ and with full brand control.

The principle: advertising shifts from a monologue to a conversation, engaging the consumer at the very moment when purchasing decisions are taking shape and individual questions arise.

Technology meets premium reach

The AI Conversational Story is served via Seeding Alliance’s premium publisher network – including t-online, GMX, web.de, Sport1 and numerous high-quality regional media outlets. The network has a total net reach of 57.5 million users. The proven transfer of trust from the publisher to the brand is maintained, with one crucial difference: the format now responds.

“Products are becoming more complex, and purchasing decisions more demanding. For products requiring advice, such as financial services, automotive or SaaS solutions, mere information is no longer sufficient,” explains Wahid Ghassemieh, SVP Operations at Seeding Alliance / Content Fleet. “With the AI Conversational Story, we bridge the gap between someone who has been informed and someone who has been advised. Scalable, brand-safe and in a premium environment.”

Added value on three levels

The AI Conversational Story offers advertisers threefold added value:

• Personalised advice at the crucial moment: Users receive answers to their specific questions – whilst they are engaging with the offer, not only after they have left the advert.
• 100 per cent brand-safe: The AI works exclusively with content defined by the advertiser. No uncontrolled expenditure, no reputational risks.
• Valuable insights: The questions asked during the dialogue can be analysed. Advertisers learn what uncertainties potential customers actually have – insights that can be used for campaign optimisation, landing page design and product communication.

Flexible booking models for different campaign objectives

The AI Conversational Story is billed on a cost-per-view (CpV) basis; ad impressions are not charged. The services included comprise the design of the AI assistant, the creation of articles and assets, set-up, ongoing optimisation, as well as analysis and reporting. In addition, a data pool is established which can be used for retargeting measures.

The recommended duration of the AI Conversational Story is 8 to 12 weeks, in order to generate meaningful insights from user dialogues and continuously optimise the campaign.

Availability

The AI Conversational Story is available to book with immediate effect.

 

About Seeding Alliance

Seeding Alliance is a leading provider of native advertising in German-speaking countries and part of the Ströer Group. The company connects advertisers with over 250 premium publishers and reaches a net audience of 57.5 million users. With innovative formats and data-driven solutions, Seeding Alliance makes brand communication within editorial contexts measurable and effective.

Find out more about Seeding Alliance: https://seeding-alliance.de/en/

 

 

Disclaimer

This press release contains ‘forward-looking statements’ regarding Ströer SE & Co. KGaA (‘Ströer’) or the Ströer Group, including assessments, estimates and forecasts regarding the financial position, business strategy, plans and objectives of management and the future business activities of Ströer or the Ströer Group. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause the results of operations, profitability, performance or achievements of Ströer or the Ströer Group to be materially different from any future results of operations, profitability, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are made as of the date of this press release and are based on numerous assumptions that may also prove to be incorrect. Ströer makes no representation and assumes no liability with respect to the fair presentation, completeness, correctness, adequacy or accuracy of the information and assessments contained herein. The information contained in this press release is subject to change without notice. It may be incomplete or abbreviated and may not contain all the material information relating to Ströer or the Ströer Group. Ströer does not accept any obligation to publicly update or revise any forward-looking statements or other information contained herein, either as a result of new information or future events or for other reasons.