Ströer Continues Positive Business Performance in the First Half of 2026

Group revenue grows organically by 2.7 percent to EUR 1,037 million in the first half of the year / OoH Media segment grows by 8.0 percent in the first half of the year; Digital Out of Home increases by 18.5 percent / Group EBITDA (adjusted) amounts to EUR 273 million in the first half of the year

Ströer SE & Co. KGaA continued its positive operating performance in the second quarter of 2026. Against this backdrop, the Group increased revenue organically by 2.7 percent to EUR 1,037 million in the first half of 2026 (H1 2025: EUR 980 million). Reported revenue growth was approximately 6 percent. In addition to the core OoH Media segment, which increased revenue by approximately 8 percent both organically and on a reported basis to EUR 491 million in the first six months, the Digital & Dialog Media segment was an important growth driver. Digital & Dialog Media revenue increased organically by 5.4 percent (reported: 14.4 percent). Revenue in the DaaS & E-Commerce segment amounted to approximately EUR 156 million after the first six months (H1 2025: EUR 176 million).

EBITDA (adjusted) increased by 3 percent to EUR 273 million in the first six months of fiscal 2026 (H1 2025: EUR 266 million), while EBIT (adjusted) increased by 6 percent to EUR 115 million (H1 2025: EUR 109 million). Net income (adjusted) increased by 7 percent to EUR 56 million (H1 2025: EUR 52 million).

Operating Cash Flow increased to EUR 161 million in the first half of the current fiscal year (H1 2025: EUR 146 million). Investments (before M&A) amounted to EUR 51 million (H1 2025: EUR 40 million). Free Cash Flow (adjusted) amounted to EUR -1.9 million in the first six months, remaining at the prior-year level (H1 2025: EUR -1.6 million).

“The figures for the first half of 2026 confirm our operating strength, and we are developing as planned. OoH Media in particular continued to perform positively and sustainably, while Digital Out of Home, with revenue growth of 19 percent, is the key growth driver of our core business. This enables us to offset the comparatively weaker momentum in our non-core business areas,” said Udo Müller, CEO of Ströer SE & Co. KGaA.

OoH Media
Revenue in the OoH Media segment increased by 8.0 percent in the first half of the year, from EUR 455 million to EUR 491 million. The primary growth driver was Digital Out of Home, with revenue growth of 18.5 percent in the first six months. Revenue in the Services business increased by 26.7 percent in the first half of the fiscal year, while classic OOH revenue was slightly below the prior-year level.

EBITDA (adjusted) in the segment increased by 10.3 percent to EUR 224 million in the first six months of the year 2026 (H1 2025: EUR 203 million).

Digital & Dialog Media
Revenue in the Digital & Dialog Media segment increased by 14.4 percent to EUR 476 million in the first half of the fiscal year 2026 (H1 2025: EUR 416 million). The Digital business generated revenue growth of 2.6 percent to EUR 208 million during this period. At EUR 267 million, revenue in the Dialog business increased organically by 8.0 percent and by 25.5 percent on a reported basis.

EBITDA (adjusted) in the segment amounted to approximately EUR 57 million in the first half of the year (H1 2025: EUR 59 million). This development primarily reflects a changed product mix and higher personnel costs in the labor-intensive Dialog business as a result of increased minimum wages.

DaaS & E-Commerce
Revenue in the DaaS & E-Commerce segment amounted to EUR 156 million in the first half of the year 2026 (H1 2025: EUR 176 million). At Statista, revenue decreased organically by 4.4 percent to EUR 72 million in the first six months (H1 2025: EUR 82 million). Given the continued subdued consumer demand in Germany, Asam’s revenue, at approximately EUR 83 million (H1 2025: EUR 93 million), was below the prior-year level.

EBITDA (adjusted) in the segment amounted to approximately EUR 11 million in the first half of 2026 (H1 2025: EUR 20 million).

Outlook
For the third quarter, the Company expects revenue growth in the mid-single-digit percentage range in the OoH Media segment. For Digital & Dialog Media, revenue growth broadly in line with Q2 2026 developments is expected. In the DaaS & E-Commerce segment, Ströer expects a revenue decline in the low double-digit percentage range.

Against this backdrop, Ströer confirms its outlook for full-year 2026.
 

 

Disclaimer

This press release contains ‘forward-looking statements’ regarding Ströer SE & Co. KGaA (‘Ströer’) or the Ströer Group, including assessments, estimates and forecasts regarding the financial position, business strategy, plans and objectives of management and the future business activities of Ströer or the Ströer Group. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause the results of operations, profitability, performance or achievements of Ströer or the Ströer Group to be materially different from any future results of operations, profitability, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are made as of the date of this press release and are based on numerous assumptions that may also prove to be incorrect. Ströer makes no representation and assumes no liability with respect to the fair presentation, completeness, correctness, adequacy or accuracy of the information and assessments contained herein. The information contained in this press release is subject to change without notice. It may be incomplete or abbreviated and may not contain all the material information relating to Ströer or the Ströer Group. Ströer does not accept any obligation to publicly update or revise any forward-looking statements or other information contained herein, either as a result of new information or future events or for other reasons.