E5C970DF-8D3C-4D9C-94D2-D346C03B48D3 26. February 2019

Press release

Ströer presents record results for 2018 and got off to a successful start in fiscal year 2019

Consolidated revenue up a substantial 23% from EUR 1.3b to EUR 1.6b / Operational EBITDA climbs 14% from EUR 475m to EUR 543m / Adjusted profit for the period up 15% from EUR 173m to EUR 200m

With its provisional figures for fiscal year 2018, Ströer SE & Co. KGaA is presenting record results, underscoring the success of its “OOH plus” strategy – the combination of the core OOH business and the supporting Digital OOH & Content and Direct Media segments. Consolidated revenue mushroomed 23% from EUR 1.3b to EUR 1.6b. Organic growth was just under 8%. 

Operational EBITDA increased by a substantial 14%, up from EUR 475m to EUR 543m and thus achieved a new record high. Adjusted profit for the period developed well as expected, climbing 15% from EUR 173m to EUR 200m. The leverage ratio remained stable at 1.4. 

The out-of-home market has been growing continually and sustainably in structural terms for 15 years, both nationally and also internationally – as the current market development and most recent studies show. Out-of-home media is set to benefit in particular, both directly and indirectly in structural terms, from the full-scale digitization of the media business. With its “OOH plus” strategy, Ströer is focusing on the strengths of the OOH business and shoring it up with the Digital OOH & Content and Direct Media segments. 

With this combination, the Company is in a position to continue expanding its customer relevance and, thanks to its strong market share and long-term contracts on the German market, has an excellent basis from which it can continue to reap more than its share of market growth over the coming 10 years. 

“For 25 consecutive quarters, we have been able to continuously improve our key financial figures and once again present a record result for Ströer. Good and direct access to our advertising customers is of decisive importance in order to sustainably increase our share of the total advertising market as well as our share of the total advertising expenditure of our most important customers - the Share-of- Wallet. With our “OOH plus” strategy we are focusing on the German market and thus have the best basis for long-term organic growth coupled with high profitability,” says Udo Müller, founder and Co-CEO of Ströer. 

“Our extensive tech and content know-how from our digital segments also bolsters the digitization of our core OOH business – a unique advantage for Ströer. We are thus creating the conditions for our Company to continue to grow profitably in an increasingly digital world,” says Christian Schmalzl, Co-CEO of Ströer. "For 2019 as a whole, we expect a positive sales and earnings trend in the mid single-digit percentage range and are looking forward to a strong start to the new financial year.” 

All figures for fiscal year 2018 are provisional and unaudited. The final results and the proposal for the distribution of a dividend for 2018 will be presented when the annual report is published on 27 March 2019. 


This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.