Ströer intensifies focus on core business and successfully sells Vitalsana online pharmacy

Ströer is strengthening its focus on its core business along the marketing and sales funnel with branding, performance and dialogue products. Against this backdrop, the company is selling the Vitalsana online pharmacy to the Zur Rose Group, which owns the DocMorris brand.

Acquired by Ströer in October 2016, the Vitalsana online pharmacy has posted impressive development thanks to the direct access to high-reach media outlets, performance marketing channels and data-focused products provided by Ströer, making it possible to successfully sell the venture to the Zur Rose Group. Europe’s largest mail-order pharmacy will continue Vitalsana’s successful marketing model with Ströer as a key media partner.

“We have proved that our integrated products and services along the marketing and sales funnel have the potential to significantly advance strongly marketing-driven, digital business models like Vitalsana’s while enhancing value. At the same time, we want to place a stronger focus on our core business areas in future and have seized this great opportunity to sell our retail venture under the Vitalsana brand profitably,” says Christian Schmalzl, Co-CEO of Ströer SE & Co. KGaA. “Our strategic goal is to be the most client-centric media company – one that has an integrated portfolio of branding, performance and dialogue products.”

Disclaimer

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