E5C970DF-8D3C-4D9C-94D2-D346C03B48D3 06. October 2011

Press release

Ströer Infoscreen and MEDIENTAGE MÜNCHEN cooperate

Interactive competition on the Out-of-Home-Channel and the Infoscreens

MEDIENTAGE MÜNCHEN will advertise its convention, which takes place in Munich from October 19 to 21, on Ströer’s Out-of-Home-Channel and Infoscreens. The highlight: anyone who takes a picture of the advert will instantly find the current Medientage program on their smartphone and can enter a competition. This is all made possible by Vooh!, Ströer’s app, which opens a direct connection to Medientage München’s virtual offering. Vooh! is available free of charge for iPhones and Android smartphones.

The advert can be seen from October 10 at 131 major German train stations as well as at the Medientage in the International Congress Center (ICM). Here, visitors will be greeted at the doors by two Out-of-Home channels. Four more screens are located in front of the MediaLounge, providing an overview of the program of events.

The long-standing, continuously successful partnership between Ströer Infoscreen, a Ströer Out-of-Home Media AG subsidiary, and Medientage München thus continues.