Against the background of the “Out-of-Home plus“ strategy (OOH plus), Ströer is continuing to focus on its core business and today sold its stake the Nordic company Conexus, which it had acquired in 2015. After selling Foodist and the mobile performance company business, Conexus is now the third successful sale of investments no longer belonging to its core business in this year.
The three companies generated total annual revenue of approximately EUR 50 m and operational EBITDA of around EUR 5 m.
At the same time, Ströer upped its stake in Statista with retrospective effect as of the start of the year from 81.3 percent to 100 percent due to the unfaltering and extremely successful performance of the Hamburg-based operation. Statista’s successful management team headed by CEO Friedrich Schwandt will remain on board.
“We are pleased to be making faster headway than expected with our OOH plus strategy and focus first approach and to be able to present corresponding results. The increase in the Statista shareholding and the sale of some assets no longer included in the core business are pleasing highlights taken from an overall very promising start to 2019,” said Christian Schmalzl, Co-CEO of Ströer. “Despite the sales, we are confirming the guidance communicated and forecast organic revenue growth and an increase in EBITDA in the mid-single-digit percentage range for fiscal year 2019 as a whole.”
Ströer expects the structural upward trend for OOH, which is being driven mainly by the ongoing digitalization, to continue for at least another 10 years with growth rates of around 5%. In order to ensure growth at the upper end of the expected structural market growth and increase the utilization of its infrastructure inventory, Ströer, as the first nationally operating OOH player, has developed a new growth strategy “OOH plus,” which enables better and above all more direct customer access as well as expected revenue growth that is well in excess of the market average.
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