E5C970DF-8D3C-4D9C-94D2-D346C03B48D3 19. December 2018

Press release

Ströer Dialog supports Vodafone online branch in Cologne

The Ströer Dialog Group, the specialist for dialogue marketing within the Ströer Group, has been contracted by Vodafone to manage the online branch of the telecommunications service provider.

Operation of the new Vodafone online branch started a few days ago from the Cologne location. A camera live stream transmits the business premises of the replicated store to vodafone.de. There the customer can take up the discussion and sees meanwhile its personal customer advisor over the Stream of on-line branch. Current products are presented live to the customer if desired and demonstrated in their operation. The livestream and the possibility for a product demo guarantee a personal and emotional consultation. Browser sharing makes contract processing transparent and creates a new level of commitment with the customer. 

"We are always driven to combine talents and technologies in the best possible way to create outstanding customer experiences together with our partners. This initiative is another milestone to meet this demand", says Torsten Krause, CEO of the Ströer Dialog Group at the start of the project.

"By integrating the online and retail channels, we are creating new opportunities to bring the shop directly to the customer. The online branch supplements the available channels through which customers can contact us, and is a highly transparent communication channel in which we combine the consulting strength of the shops with online commerce. We are delighted to implement this important project with our long-standing and reliable partner, the Ströer Dialog Group," says Axel Pfahl, Head of Quality Telesales at Vodafone.

The online branch can be reached from Monday to Friday between 10 a.m. and 8 p.m. via www.vodafone.de. The store is open on Saturdays between 10 a.m. and 5 p.m. Experienced customer advisors could apply voluntarily for the project. Afterwards they completed a specific training course, which among other things dealt with the special features of the sales presentation in the online store.

About the STRÖER Dialog Group

The Ströer Dialog Group GmbH is a leading dialog marketing specialist and combines tailor-made contact center services with performance-oriented field sales and is a partner for successful customer management solutions. The Ströer Dialog Group employs around 9,100 people at 26 contact center locations and over 150 sales locations in Europe. These serve annually approximately 134 million customer contacts in 12 industries, among other things within the ranges telecommunications, energy, IT, tourism, Multimedia and E-Commerce.

For more information on the Company, please visit www.stroeer-dialog.de


This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.