Ströer continues the vertical development of its digital “transaction services”

Ströers division "Digital Media and Transaction Services" signed a contract for the purchase of a 51 percent majority holding in BHI Group, for the Ströer Vertical "Women & Lifestyle". The remaining 49 percent will be retained by the current owners, who will continue to lead the company. The BHI Group is a very successful medium-sized company that operates in the beauty and cosmetics sector. Its core market is Germany. In the 2015 financial year it achieved revenue of more than EUR 35 million with an EBITDA margin in the lower double-digit range. The parties have agreed to keep the purchase price confidential. The transaction is subject to approval from the Federal Cartel Office (Bundeskartellamt).

For Ströer the acquisition is a further important step on the path to establishing a vertically integrated digital media and transaction services in the area of “Women & Lifestyle”. The addition of online services and transaction models will allow Ströer to further diversify its revenue streams, which are currently primarily made up of advertising income, in the transaction business. 

“The BHI Group fits well to our vertical “Women & Lifestyle”, both in terms of content and its dynamic growth. The company has an established business model, which has consistently proved its earning capacity over a number of years. With the dynamic growth plans of the BHI Group via digital sales channels, particularly e-commerce, we previously monetize unused advertising space, both in the OOH as well as in the digital domain,” explains Udo Müller, CEO of Ströer. “The expansion and integration of vertical value chains will ensure the sustainable, long-term success of the Ströer Group.”

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