E5C970DF-8D3C-4D9C-94D2-D346C03B48D3 10. November 2016

Press release

Ströer continues on its profitable growth course in Q3

Revenue grows 38% in the first nine months of 2016 / Operational EBITDA rises 46% from EUR 122m to EUR 177m in the first nine months of 2016 / Adjusted earnings climb 68% in the first nine months of 2016, from EUR 53m to EUR 89m

Ströer continues on its profitable growth course once again in the third quarter of 2016. Revenue in the first nine months of 2016 rose by 38.4% from EUR 553.2m to EUR 765.7m. This is attributable to strong growth in the OOH Germany and Digital segments. The Ströer Group recorded organic revenue growth of 7.4% in the first nine months of 2016.

Despite ongoing investments in local sales operations in Germany as well as further organic growth investments in the digital business, operational EBITDA soared by 45.7% from EUR 121.8m to EUR 177.5m. The operational EBITDA margin thus grew from 21.6% in the prior year to 22.9% at the end of the third quarter of 2016.

Adjusted earnings for the first nine months of 2016 also developed exceedingly well, increasing by 67.7% from EUR 53.0m to EUR 88.9m. Free cash flow before acquisitions rose by 40.5% in the first nine months from EUR 37.3m to EUR 52.4m. In spite of considerable growth investments and acquisitions, the leverage ratio improved to 1.5 at the end of the third quarter of 2016 (prior year: 1.7).

“Ströer has performed exceptionally well in the first nine months – we recorded strong increases in revenue and earnings. Our focus lies on organic growth opportunities in the online, mobile and out-of-home segments which are seeing the highest growth. Based on the annual meetings currently being held with our key accounts and agencies, we expect business to also continue to develop well in the coming year,” says Udo Müller, CEO of Ströer. “We are confirming our current guidance of operational EBITDA of more than EUR 280m and consolidated revenue of EUR 1.15b for 2016. For 2017, we forecast consolidated revenue of between EUR 1.2b and EUR 1.3b and operational EBITDA of more than EUR 320m.”

Operating segments


The Ströer Digital segment was able to achieve a further significant increase in revenue across all product groups in the first nine months of the fiscal year. This included the most recent investments in the new Transactional product group.

Revenue in the Digital segment was up from EUR 139.9m to EUR 333.4m in the first nine months of 2016 including organic revenue growth of 9.6%. Thanks to Ströer’s digital strategy, the company is increasingly able to leverage synergies and economies of scale on both the revenue and cost side. At the same time, Ströer is also investing in the expansion of the fast-growing business models already in its portfolio. Operational EBITDA increased from EUR 37.8m to EUR 89.7m in the first nine months of 2016. The operational EBITDA margin came to 26.9%.

Based on the ongoing business expansion in the digital segment, the figures can only be compared with those of the prior year to a limited extent.

Out-of-Home Germany

Operating business in the Out-of-Home Germany segment saw very robust growth once again in the third quarter. Revenue for the first nine months rose 8.6% from EUR 324.8m to EUR 352.8m. 

In terms of product groups, large formats in particular, which focuses on national as well as regional customer groups, grew significantly once again. This development is predominantly due to sustained high demand for traditional out-of-home products. On the one hand, a series of targeted national sales measures provided positive growth impetus, which was coupled with the ongoing expansion of the regional and local sales organization on the other. 

Operational EBITDA improved by 15.2% from EUR 78.7m to EUR 90.6m. The Operational EBITDA margin grew from 24.2% to 25.7%.

Out-of-Home International

The OOH International segment includes the Turkish and Polish out-of-home activities and the western European giant poster business of the blowUP group. The segment’s revenue dipped 7.1% in the first nine months of the fiscal year, decreasing from EUR 105.7m to EUR 98.1m. This reduction is mainly attributable to the weak Turkish lira and the macroeconomic situation in Turkey, with the latter affecting the third quarter in particular. The market in Poland also continues to see little movement. The organic revenue for the OOH International segment was down 1.4% in the first nine months.

In light of the above, operational EBITDA also decreased and stood at EUR 11.9m in the first nine months (prior year: EUR 15.3m) and the operational EBITDA margin came to 12.1% in the first nine months (prior year: 14.5%).

Ströer is anticipating a rebound effect in the fourth quarter which should lead to low single-digit growth for the year as a whole in local currency.

This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.