The Ströer Content Group is expanding its management team with Chief Executive Officer (CEO) Marc Schmitz and Chief Content Officer (CCO) Arne Henkes and appoints Sven Scheffler as Chief Operating Officer (COO) as of November 1. In digital publishing, the company publishes premium content via all digital channels and, with offerings such as t-online.de and special-interest portals, offers one of the widest networks in Germany. In the newly created management position, the 48-year-old Scheffler is responsible for the introduction and implementation of new digital products for the entire Ströer Content Group.
"I am very much looking forward to this exciting task and working with a highly motivated team," says Sven Scheffler. "We are developing t-online.de into the number 1 digital media brand in Germany. For this pupose, we are investing in the journalistic appeal of our brands and in technological excellence and product innovation".
"With Sven Scheffler we could win our dream candidate, who will decisively develop our product landscape and help us to present our brands in the best possible way on all channels", says Marc Schmitz, CEO of Ströer Content Group.
Sven Scheffler comes from Axel Springer and as Chief Product Officer (CPO) of Spring Axel Springer Digital News Media GmbH & Co KG he was responsible for the product development of BILD and Welt as well as the overall platform and data strategy of Axel Springer. Previously, as Director Product WeltN24, he merged the digital brands "Die Welt" and "N24" to form a joint offering "WELT". With management positions at Axel Springer, N24, dapd and the Holtzbrinck Group, he is one of the most experienced digital managers in Germany.
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