E5C970DF-8D3C-4D9C-94D2-D346C03B48D3 04. April 2019

Press release

Ströer appoints Dr. Christian Baier as CFO

Dr. Christian Baier, 39, will take up the position of Chief Financial Officer (CFO) of the Ströer Group as of 1 August 2019, joining the board of management alongside the Co-CEOs Udo Müller and Christian Schmalzl.

Christian Baier studied business management at the European Business School in Oestrich-Winkel, where he also obtained his doctorate. He worked in corporate finance for McKinsey for eight years and then spent seven years as Managing Director, CFO and COO of zLabels, a subsidiary of Zalando SE.

“Having created a truly robust corporate structure over the past few years, not least thanks to our M&A activities, we are focusing on digitalizing our core business and enhancing our successful “OOH plus” strategy,” says Christian Schmalzl, Co-CEO of Ströer. “Given his financial know-how but particularly in view of his technical, process and operational expertise in dynamic growth environments, Christian Baier is a perfect fit. We are delighted to have found the right CFO for Ströer.”

“The structural relevance of OOH advertising in general and particularly OOH offerings in the local advertising market will grow further in the years to come thanks to ever more relevant technology and data solutions,” adds Christian Baier. “I am looking forward to helping forge this growth course and ultimately optimizing the Ströer Group’s processes and structures at the helm of our organization.”  


This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.