Today, Ströer has acquired the majority in the UAM Media Group. The UAM Media Group, with its headquarters in Hamburg, is a large provider of local out-of-home products at the point of sale (POS) in Germany. With the acquisition, Ströer is extending its offering in the increasingly important market segment of digital out-of-home media and expanding its product portfolio in the market for local advertisers, which is key for Ströer.
The UAM Media Group markets a nationwide network of more than 10,000 digital screens, with moving images reaching out in particular to a young target audience, e.g., in movie theaters, universities and fitness centers and at the point of sale. With its strong focus on the commercialization of local and regional customers, the UAM Media Group’s portfolio optimally complements and further strengthens Ströer’s digital product portfolio.
Ströer expects the acquisition to generate additional revenue of around EUR 40m per year. The parties have agreed not to disclose the purchase price.
“We are very pleased to have acquired the UAM Media Group – a pioneer in local and digital out-of-home advertising. UAM’s product portfolio ideally complements our integrated offering along the marketing and sales funnel and along the entire customer journey – from the home, to road and rail through to the POS,” says Udo Müller, founder and Co-CEO of Ströer SE & Co. KGaA. “The acquisition firmly underpins our successful positioning as the most customer-centric media company.”
With its digital roadside screens, Ströer already offers its local customers a very successful digital advertising solution. These roadside screens are placed at central interchanges in German cities, guaranteeing a high reach in the direct vicinity of local retailers and providing them with new, cross-media advertising opportunities.
This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.