E5C970DF-8D3C-4D9C-94D2-D346C03B48D3 24. February 2021

Press release

Robust through to the pandemic: Ströer presents results for fiscal year 2020

Consolidated revenue down 9 percent to EUR 1,442m due to coronavirus pandemic (prior year: EUR 1,591m) / Organic revenue growth of -8 percent / EBITDA (adjusted) declined by -19 percent from EUR 570m to EUR 465m

Ströer SE & Co. KGaA presents its preliminary results for fiscal year 2020. Against the backdrop of the coronavirus pandemic, Ströer was once again able to demonstrate the strength of its ‘OOH plus’ strategy - the combination of the core OOH business and the supporting Digital OOH & Content and Direct Media segments. In particular, content-based business areas such as T-Online, the leading global business data platform Statista, as well as direct media activities demonstrated their strengths in this challenging environment.

Consolidated revenue decreased moderately by 9 percent from EUR 1,591m to EUR 1,442m in the 2020 fiscal year. At -8 percent, organic revenue growth was at a similar level. EBITDA (adjusted) declined by -19 percent from EUR 570m to EUR 465m – better than initially expected.

"The developments in the challenging pandemic times in the past fiscal year clearly demonstrate the strength of our strategic setup. Our ‘OOH plus’ strategy and our focus on Germany enable us to limit the short-term, negative impact of the coronavirus pandemic on our core outdoor advertising business. At the same time, however, we were also able to take advantage of long-term opportunities and potentials and achieve double-digit growth in digital business segments as well as direct media," says Udo Müller, founder and co-CEO of Ströer.

"Thanks to our market insight, the disciplined and consistent implementation of our cost management approach, and our highly motivated workforce, we are able to steer through the pandemic with confidence," says Christian Schmalzl, co-CEO of Ströer. "While the start to the current fiscal year remains challenging for our core business, 2020 has also shown that the outdoor advertising business is recovering very quickly, allowing us to quickly return to our old strength."

All figures for fiscal year 2020 are preliminary and unaudited. The final results for 2020 will be presented on 30 March 2021 when the annual report is published.


This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.