E5C970DF-8D3C-4D9C-94D2-D346C03B48D3 31. August 2018

Press release

Multi-channel consumer communication: Ströer adds highly dynamic technology solutions to its expanding dialog media business

Ströer acquires optimise-it GmbH

Ströer has acquired all the shares in optimise-it GmbH for a price in the low single-digit millions and is thus supplementing its dialog marketing offering with one of the most flexible chat solutions available in the European market. Optimise-it aggregates many different channels, such as websites, apps, WhatsApp, Facebook Messenger, etc., in a single platform in order to facilitate efficient, multi-channel consumer communication. With its chat and messaging platform Realperson®, the company offers a comprehensive and technically flexible enterprise chat software for real-time communication via live chat. All channels can be connected on a modular basis to give the customer exactly what they specifically need. Many industry giants such as Eurowings, s’oliver, Verivox, 1&1 and ERGO Direkt have already embraced optimise-it’s highly dynamic technology solutions.

Ströer’s acquisition underscores its strategic objective of being the most customer-centric media company, able to offer integrated solutions available along the marketing and sales funnel and the entire customer journey. The combination of talent and technology enables brands to communicate with their customers in the way which appeals to consumers most – all from a single source. This step also exemplifies Ströer’s aim of being one of the leading technology providers of dialog marketing services in the German market.

With the acquisition of optimise-it, the Ströer Dialog group is strengthening its own product portfolio and creating multi-channel, scalable communication and sales solutions in consumer communication, capable of handling entire business processes. By uniting talent and technology, Ströer will create optimal service solutions for customers and the best possible interaction in a world of fragmented and increasingly digital communication flows. Ströer is able to address consumers in line with their needs and interests through all available channels. In the long term, Ströer will also build on this technology to establish new digital advertising formats which can feed into direct customer dialog with the aim of further enhancing customer satisfaction and conversion. 



This press release contains “forward looking statements” regarding Ströer SE & Co. KGaA (“Ströer”) or the Ströer Group, including opinions, estimates and projections regarding Ströer’s or the Ströer Group’s financial position, business strategy, plans and objectives of management and future operations. Such forward looking statements involve known and unknown risks, uncertainties and other important factors that could cause the actual results, performance or achievements of Ströer or the Ströer Group to be materially different from future results, performance or achievements expressed or implied by such forward looking statements. These forward looking statements speak only as of the date of this press release and are based on numerous assumptions which may or may not prove to be correct. No representation or warranty, express or implied, is made by Ströer with respect to the fairness, completeness, correctness, reasonableness or accuracy of any information and opinions contained herein. The information in this press release is subject to change without notice, it may be incomplete or condensed, and it may not contain all material information concerning Ströer or the Ströer Group. Ströer undertakes no obligation to publicly update or revise any forward looking statements or other information stated herein, whether as a result of new information, future events or otherwise.