Garmin Wins the Permodo “Ad of the Year” Award

Permodo, the Ströer Group’s multiscreen specialist, has announced the winner of the “Ad of the Year” award. The competition honors the most creative and effective advertising campaigns of the past year. From all the entries submitted, the shortlist ultimately consisted of 15 nominated mobile and multiscreen campaigns. In a vote by over 1,000 clients and agency partners, pilot München prevailed against strong competition with its Garmin campaign.

“We are delighted to present this award to Garmin and pilot,” congratulated Thorsten Schüttler, Managing Director of Permodo GmbH. “The winning campaign perfectly embodies what we mean by successful brand communication: the seamless interplay of strong creative work, intelligent multiscreen execution, and demonstrable impact. The clear trend toward multiscreen that we see in this year’s shortlist shows that we, as marketers, are providing exactly the right technological and strategic responses to the market’s demands.”

The winning team is thrilled about the award:

“We are absolutely delighted to receive the Permodo Ad of the Year award—together with Garmin! This award is the best proof of what happens when trust, creativity, and data-driven precision come together: advertising that isn’t just seen, but truly makes an impact. That is our standard—for Garmin and for each of our clients,” says Andreas Grumbt, Director of Media Consulting at pilot München.

“The Venu 4 represents a lifestyle centered on health and activity. We’re proud that our campaign has now been honored as ‘Ad of the Year’—but above all, it shows that we’ve truly reached people with our message. That requires partners who understand what a brand stands for. That is exactly what pilot and Permodo have impressively demonstrated,” adds Peter Simmel, Head of Campaign & Media (DACH) at Garmin.

Awards and Recognition

The winning team will be honored with the “Ad of the Year” award and will receive a five-figure media budget for another Permodo multiscreen campaign, including creative development.

Background

The “Ad of the Year” award is presented annually by Permodo to honor the best creative work for impactful digital campaigns from the previous year.

From all submissions, the shortlist included 15 nominated multiscreen and mobile-only campaigns. Voting took place via an online poll.