After four challenging and successful years as general manager of Ströer Media Deutschland GmbH (SMD) and as a member of the management board of Ströer Out-of-Home Media AG, Dirk Wiedenmann has decided to continue his career outside the company. His responsibilities included working intensively with the sales organization to further professionalize the company’s existing German business. Together with his management team, Dirk Wiedenmann not only managed and developed structural efficiency in the core areas of sales and marketing, he also coordinated the establishment of Out-of-Home-Channels at Deutsche Bahn stations and at the country’s largest shopping malls, integrated the new digital subsidiary ECE into the rail subsidiary SRG, and created new employee development concepts.
“A program of this scope can only be carried out with a high level of commitment and respect from all those involved – that’s why I would like to thank everybody for their support over the last four years, and wish the new management team every success in the future,” said Dirk Wiedenmann as he left the company. Udo Müller, CEO of Ströer AG, added: “We are grateful to Dirk Wiedenmann for his committed and successful work as general manager of SMD and as a member of our management board. We wish him all the best for the future and will certainly maintain in contact on cordial terms.”
Through the appointment of Christian Schmalzl to its management board, Ströer AG has created the new role of COO. Christian Schmalzl will take on a central guiding role for the whole Ströer Group.