Contract Signing: Ströer takes over OMS, the national digital marketing agency of Germany’s regional daily newspaper publishers

The Cologne-based media company Ströer takes over OMS Vermarktungs GmbH, the national digital marketing agency of Germany’s regional daily newspaper publishers, which is ranked 7th in the AGOF Digital Facts national marketing survey and offers access to approximately more than 28 million unique users. OMS is the leading premium marketing agency in the high-quality editorial environment of the regional daily newspapers and offers advertisers to address attractive target groups with display, mobile, moving images and cross-media campaigns across all screens. OMS is currently owned by 33 German daily newspaper publishers including Rheinische Post Mediengruppe, Ippen-Gruppe, Madsack Mediengruppe, SWMH, Verlagsgruppe Pressedruck and NWZ Mediengruppe.

The transaction is subject to approval from the federal cartel office and other generally applicable conditions.

Please find more details in our press release from 9th September.

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