Air-purifying, PVC-free and climate-neutral Giant Posters: blowUP media is taking the next steps towards sustainability

With the aim of continuously improving its ecological footprint and taking further important steps towards sustainability, blowUP media is now offering its clients new options for booking sustainably produced Giant Posters. Since June, advertisers are able to book a 100 percent PVC-free Giant Poster. Depending on the product type, the new Giant Poster material is also made from up to 100 percent recycled materials.

“The careful use of resources is a high priority for us. By using PVC-free and recycled materials, we are taking the next step towards sustainability and will continue to drive our activities forward in the future", says Katrin Robertson, CEO of the blowUP media group.

In addition, clients have the option of adding an air-purifying coating to their Giant Posters. "The Pure", which is already being used at blowUP media in Great Britain, is an ultra-thin, transparent layer made of active titanium dioxide that uses photocatalytic characteristics to decompose harmful substances such as exhaust nitric oxides. A Giant Poster with a size of 500 square meters has the air-purifying effect of 35 large leaf trees.

Climate-neutrally produced Giant Posters 

Since the beginning of the year, blowUP media is offering its clients Giant Posters that have been produced in a CO2 neutral manner. In close cooperation with their printing partner and the renowned climate protection agency natureOffice, the Giant Poster provider has analysed the CO2 emissions of its poster material and will offset these with a compensation project specifically tailored to blowUP media.

With “Germany Plus Green City” blowUP media combines certified climate protection with environmental commitment in the urban locations in which the company is represented. One tonne of CO2 will, in future, be offset by blowUP media's Gold Standard climate protection project “Burn Stoves” in Kenya. In order to also make a local contribution to environmental protection, blowUP media will support the “Green City e.V.” initiative in Munich with an additional 5 euros per tonne of CO2.

As proof of CO2 compensation, blowUP media clients will receive a certificate about the compensated emissions during poster production for each booking they make. These CO2 savings can be offset by clients within the framework of their own sustainability projects. In addition, a “climate-neutral printed” logo with a client-specific ID can be printed on the Giant Poster.

About blowUP media

blowUP media, a Ströer Group company, has been an international expert of large-format outdoor advertising spaces for three decades, from Giant Posters to giant digital screens. With sizes of up to 3,000m², we help brands to be completely unmissable and reach urban target groups in Europe's major cities. The company also offers large-format advertising towers on Germany's most heavily used motorways. With award-winning projects, advertising sites close to the point of sale such as Duesseldorf’s Kö-Bogen and The Piccadilly in Manchester, UK, and unique monument wrappings such as the bell tower of the Kaiser Wilhelm Memorial Church in Berlin, the company repeatedly sets standards in Out of Home advertising. blowUP media is represented in Germany, the UK, the Netherlands and Belgium and, with around 300 (D)OOH locations, offers the largest network for large-format advertising media in Europe.

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