The moving image in public spaces.
DOOH Video
As an independent moving image channel, DOOH Video complements TV, CTV, and online and social video with a communication capability that can only exist in public spaces: public visibility.
A unique category within Total Video.
DOOH Video defines a unique category within modern moving image planning. It combines the strengths of Digital Out of Home advertising with high-quality moving image communication in public spaces.
Each moving image channel fulfills its own communication role within Total Video:
- TV builds reach in private environments.
- CTV extends moving images into the connected home.
- Online and Social Video enable individual and personalized communication.
- DOOH Video adds public visibility in everyday life to the mix.
Together, these channels form a holistic Total Video mix.
A clear quality definition.
Not every digital screen is automatically a moving image channel.
The DOOH Video category exclusively comprises digital premium screens that meet four clearly defined quality criteria:
- Motion Capability – Full motion instead of static or limited animated content.
- Perception Context – Wait and walk environments with high receptivity.
- Visibility & Attraction – Premium screens with high visibility and contact quality.
- Creative Premium – 3D-capable advertising formats for attention-grabbing brand presentations.
The result is a curated network for high-quality moving image communication in public spaces.
Reach in public spaces.
The DOOH Video network generates approximately 2.8 billion contacts per week and reaches over 45 percent of the population aged 14 and above.
In cities with populations of 100,000 or more, the weekly reach among the 14–49 age group stands at 76 percent.
DOOH Video creates additional moving image contacts where people spend their daily lives — commuting, shopping, traveling, waiting, and moving through the city. die Stadt.
Public visibility builds trust.
DOOH Video makes brands visible in public spaces. Messages are not only perceived individually — they are experienced collectively. Public visibility generates attention, strengthens relevance, and fosters trust. In this way, DOOH Video adds a unique communication dimension to the Total Video mix, extending modern moving image planning into a new sphere.