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The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.
Climate and environmental protection has always occupied a central position in Ströer's product portfolio. The growing demand for sustainable solutions is an incentive for Ströer to continuously develop its portfolio. In fact, outdoor advertising - especially DOOH - is one of the lowest-CO2 media in the media mix in relation to the contacts reached. Ströer also uses green electricity for all DOOH media in Germany with the greatest possible efficiency. All campaigns for advertising customers are played out in a climate-neutral manner. The company's goal is to be completely climate-neutral by 2025.
The Integrated Control Center of the Nuremberg Fire Department alerts the public to hazardous situations via various alerting channels such as warning apps and sirens. Now another option is being added: in the future, warning messages go out directly to the population via digital media at locations such as subway stations and shopping centers. .
"Skibbie and the Barmbek Animals' Brave Plan" is a charity radio play project - spoken by 48 students and with celebrity support from Bjarne Mädel, Horst Hrubesch, Louisa Masciullo, Julia-Niharika Sen, Klaus Büchner, Stefan Lehmann and Samy Deluxe. North German Christopher Reit wrote the short story of Skibbie, the station mouse for his little cousin many years ago. During the Corona pandemic, he got the idea to make more of it. He looked for children and celebrities to help him record the story as a radio play. The special thing about the campaign: the audio book supports a good cause! All proceeds from the sale of the audio play CD and the online streams go entirely to the Hamburg children's aid projects "Kinderhospiz Sternenbrücke" and "Die Arche".
South Sudan is one of the poorest countries in the world. Years of civil war, poverty, droughts and floods make life a daily struggle for survival for millions of people.
How large is the carbon footprint of an advertising campaign? Information about this is provided by the “Green GRP” that the Mediaplus Group is presenting, in cooperation with ClimatePartner and nine media companies.
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03. May 2024
