Ströer: Consolidated revenue reaches a record EUR 1,472m in the first nine months of 2025

Core OOH Media business swells by 5% to EUR 691m in the nine-month period; consolidated revenue (total) rises by 1% to EUR 1.5b / Programmatic DOOH advances by 13% in the first three quarters, while DOOH revenue climbs by 10% / Strong and robust out-of-home advertising demonstrated by further growth of market share (Sep. 30, 2025: 10.4%)

Ströer SE & Co. KGaA continued to deliver a healthy business performance in the first nine months of 2025. Conditions in the advertising market have been challenging this year owing to the tariff and trade disputes, which have had an impact only comparable to that of the COVID-19 pandemic. Nevertheless, the Group was able to boost its market position. At EUR 1,472m, consolidated revenue (total) was slightly higher than in the prior-year period (9M 2024: EUR 1,461m). EBITDA (adjusted) came to EUR 414m in the reporting period (9M 2024: EUR 420m).

Ströer’s revenue from out-of-home advertising hit a new high of EUR 691m in the nine month period, which was up by around 5% year on year (9M 2024: EUR 661m). This growth was once again predominantly driven by Digital OOH, which recorded a rise of around 10% to EUR 267m (9M 2024: EUR 242m), and programmatic DOOH (pDOOH), which improved by 13%. DOOH therefore accounted for approximately 40% of revenue from Ströer’s out-ofhome advertising business in the nine-month period. In the same period, EBITDA increased to EUR 318m (9M 2024: EUR 306m).

The positive performance of the core OOH business and the steady shift in the media mix once again translated into further growth in the proportion of total advertising spend attributable to DOOH and OOH in the first nine months of 2025. As a result, the share of the media mix in the German advertising market attributable to out-of-home advertising increased from 9.4% at the end of the third quarter of 2024 to 10.4% as at September 30, 2025.

In addition, Statista successfully reached further milestones in the evolution of its business during the third quarter. Acting as a supplier of business-critical data from AI based knowledge management systems, Statista was able to use a proprietary API interface and MCP (model context protocol) servers to seamlessly connect the Statista system to the databases of well-known international industry heavyweights in the past three months. The feedback has been positive, and Statista is working on a comprehensive pipeline for further integration projects that are due to take place.

“The market is undergoing a phase of structural change, primarily because of the rapid shifts in how media is used. While newspapers, magazines, and linear TV are coming under sustained and substantial pressure, Ströer is gaining significant market share. Our business performance held steady in the third quarter, whereas the overall market declined by up to 10% on a net basis compared with the strong prior-year period due to the tariff and trade disputes,” says Christian Schmalzl, Co- CEO of Ströer.

“Innovation and a resilient strategy are essential, especially in challenging market conditions fueled by uncertainty and sometimes erratic political decisions. The healthy performance of our core business in the first nine months of 2025 confirms that our technology- and innovation-driven approach is the right one. Our leading role in the programmatic placement of out-of-home advertising is particularly paying off. Overall, we are optimistic about our results for the year as a whole in view of the upturn in business taking place in the current fourth quarter, as we had anticipated. We also confirm our updated outlook for 2025. Based on the annual talks currently being held with agencies and customers, we expect the development of our out-ofhome advertising business to accelerate in 2026 compared to 2025,” says Christian Schmalzl, Co-CEO of Ströer.

OOH Media
Revenue in the core OOH Media business rose by 5% to EUR 691m in the first nine months of 2025 (9M 2024: EUR 661m). This growth was powered by Digital OOH, which saw a rise of more than 10%, and especially programmatic DOOH, which swelled by 13%. EBITDA (adjusted) increased from EUR 306m to EUR 318m in the first three quarters of 2025, while the EBITDA margin (adjusted) was on a par with the prior-year period at roughly 46%.

Digital & Dialog Media
Revenue in the Digital & Dialog Media segment came to around EUR 622m in the first nine months of 2025 (9M 2024: EUR 631m). The drivers of revenue performance for the segment were somewhat mixed. EBITDA (adjusted) for the first nine months of 2025 amounted to EUR 91m (9M 2024: EUR 105m).

DaaS & E-Commerce
At EUR 261m, revenue in the DaaS & E-Commerce segment was almost at the level of the prior-year period (9M 2024: EUR 263m). Statista generated revenue growth of 1.3% (2.6% adjusted for currency effects). The increasingly challenging market environment – particularly in retail and e-commerce – impacted on AsamBeauty. The segment’s EBITDA (adjusted) for the first nine months of 2025 amounted to EUR 30m (9M 2024: EUR 32m).



Disclaimer
This press release contains "forward-looking statements" regarding Ströer SE & Co. KGaA ("Ströer") or the Ströer Group, including assessments, estimates and forecasts regarding the financial position, business strategy, plans and objectives of management and the future business activities of Ströer or the Ströer Group. Forward-looking statements are subject to known and unknown risks, uncertainties and other factors which may cause the results of operations, profitability, performance or achievements of Ströer or the Ströer Group to be materially different from any future results of operations, profitability, performance or achievements expressed or implied by such forward-looking statements. These forward-looking statements are made as of the date of this press release and are based on numerous assumptions that may also prove to be incorrect. Ströer makes no representation and assumes no liability with respect to the fair presentation, completeness, correctness, adequacy or accuracy of the information and assessments contained herein. The information contained in this press release is subject to change without notice. It may be incomplete or abbreviated and may not contain all material information relating to Ströer or the Ströer Group. Ströer does not undertake any obligation to publicly update or revise any forward-looking statements or other information contained herein, neither as a result of new information, future events nor otherwise.