Ströer and WallDecaux present insights into digital out-of-home advertising on the World of Media Stage

As last year, Ströer and WallDecaux are jointly hosting the DOOH Summit at dmexco 2025, which will take place on September 17 from 11:00 a.m. to 1:30 p.m. in Hall 8 on the World of Media Stage. Brand managers, agencies, and industry experts can look forward to an extensive program featuring current case studies, research, and international perspectives.

Two leading market players present a vision for DOOH

As leading providers in the German (digital) out-of-home market, Ströer and WallDecaux are combining their expertise to showcase Germany's medium with the widest reach. The cooperation between the two industry leaders underscores the strategic importance of digital out-of-home (DOOH) for the future of advertising. Together, they have the largest digital outdoor advertising reach in the German market and can draw on a unique database and years of experience to provide practical insights and groundbreaking strategies.

Four sessions – one goal: understanding DOOH as a game changer

The DOOH Summit is divided into four thematic sessions covering the entire spectrum of the medium. In “Media Convergence – Out of the Bubble,” experts will show how DOOH solves the reach problem when linear TV is weakening and social media remains stuck in filter bubbles. The session “Impact, Impact, Impact” presents concrete evidence of how smart creation multiplies advertising impact and generates measurable response from reach.

The session “Programmatic Power” will be particularly exciting, focusing on Germany as a pioneer in programmatic DOOH campaigns. No other DOOH market in the world has a higher share of programmatic than Germany. At Ströer and WallDecaux, 100 percent of screens, and more than two-thirds of all DOOH space in Germany, can be booked automatically, and between 30 and 40 percent of all net advertising revenue from DOOH is now generated through programmatic. The conference concludes with the “International Perspective,” which highlights why programmatic DOOH campaigns require specially developed tools that do justice to the reality of public spaces.

DOOH: Unlimited possibilities in public spaces

Digital-Out-of-Home represents a new dimension in advertising impact and is proving to be a versatile full-funnel medium that can be optimally used for both branding and performance goals. The medium combines massive reach with high advertising impact and, at the same time, noticeably boosts all channels used in the moving image mix. Precise targeting options such as location, time, and demographic data allow DOOH to be used in a targeted manner and reach consumers exactly where they are—in the middle of their everyday lives, outside of filter bubbles. Digital out-of-home is thus becoming an indispensable component of successful media strategies.

Exclusive networking area for direct exchange

In addition to the extensive program of presentations, the DOOH Summit offers an exclusive networking area right next to the World of Media Stage. Here, participants can exchange ideas over a cool drink and make valuable contacts.