New leadership duo for familie.de: Alannah Benfer takes over as editor-in-chief / Sarah Plück becomes deputy editor-in-chief

On 1 October, familie.de will have a new management duo: Alannah Benfer will take over as editor-in-chief and will be responsible for the strategic development of the platform. At the same time, she will remain editor-in-chief of desired, contributing her many years of experience in the lifestyle and family sector. She will be supported by Sarah Plück, previously editorial SEO expert, who will manage the day-to-day operations at familie.de as deputy editor-in-chief. Together, they will be responsible for the disciplinary management of the team. The familie.de and desired.de portals are part of Ströer Media Brands GmbH.

Alannah Benfer has been with the company since 2018 and has helped shape the content of desired in various roles before being appointed editor-in-chief in 2024. Sarah Plück started as an online editor in 2020 and most recently contributed significantly to optimising the portals' reach as SEO manager. The appointment of both executives is a clear signal of the company's commitment to developing talent from within its own ranks and promoting talent within the editorial team.

‘I am incredibly proud to now also be responsible for the content of familie.de and to be working with our strong team to set new trends. The combination of family and lifestyle topics offers exciting synergy effects between the two platforms,’ says Alannah Benfer, editor-in-chief of familie.de and desired.

"I am looking forward to the new responsibility and to tailoring our content even more closely to the needs of our readers. Together with Alannah, we want to continue to reach families in all walks of life with a broad range of topics, high journalistic quality and a strong digital presence,‘ says Sarah Plück, deputy editor-in-chief of familie.de.

’We are delighted to appoint Alannah and Sarah, two experienced colleagues from within our own ranks, to the editorial management of familie.de. Both combine professional strength with a deep understanding of our target groups – a great duo to successfully develop the brand further," says Tim Nocken, Managing Director of Ströer Media Brands GmbH.

With the new dual leadership, familie.de is focusing on continuity, bundled expertise and innovative approaches to further expand the brand as a leading family platform.

 

 

About familie.de

familie.de accompanies families in all their constellations through all phases of family life – from the desire to have children to pregnancy and the first years with the child to everyday school life, leisure activities and sustainable family life. We address not only parents, but also grandparents, godmothers, godfathers, teachers, educators and anyone who is responsible for children and families. With over 3 million unique users per month and an editorial team that knows first-hand what life is like juggling childcare, work and family time, we create content that is authentic, realistic and informative.