Attention guaranteed: Ströer brings BOGNER campaign to temporary Digital Motion Tower at IAA MOBILITY 2025 in Munich city centre

Ströer is expanding its innovative digital out-of-home portfolio for IAA MOBILITY 2025: From 9 to 14 September 2025, eight large-format digital motion towers will be placed in prominent open spaces in Munich city centre. Ströer is thus offering mobile media carriers in impressive sizes – ideal for eye-catching and dynamic brand presentations during major international events.

IAA MOBILITY has long been more than just an automotive trade fair: it is the world's most important platform for mobility and attracts an international audience of trade visitors and consumers. The open spaces transform Munich's city centre into a mobility experience and offer companies the opportunity to place their messages in the heart of urban life. ‘With our Digital Motion Towers, we offer brands the opportunity to present themselves in the vibrant centre of IAA MOBILITY and in the immediate vicinity of an international audience. The combination of mobile screens, digital flexibility and prominent locations creates an advertising impact that goes far beyond traditional outdoor advertising,’ says Richard Offermann, SVP Client Sales at Ströer Media Solutions.

The three-sided digital advertising towers, each with 6 m² screens, are located at the following eight high-traffic locations:

Ludwigstraße/Geschwister-Scholl-Platz
Ludwigstraße/Reiterdenkmal
Odeonsplatz
Max-Joseph-Platz
Marienplatz
Stachus/Karlsplatz
Briennerstraße/Königsplatz
Isartor

To promote the current BOGNER Fall/Winter 2025 collection and the BOGNER FIRE+ICE ski collection, Munich-based fashion company BOGNER is relying on an eye-catching display in the heart of Munich's city centre. During the trade fair, the digital motion towers will present selected, partly animated motifs from the current campaigns of both brands, conveying a dynamic attitude to life that impressively combines urbanity and alpine lifestyle.

With large-format Full HD screens, flexible motif control and creative staging options with moving images, advertisers can reach their target groups wherever they are at the IAA – right in the heart of the city and always in the field of vision of an international trade fair audience.