AI-supported motif analysis for out-of-home advertising: Ströer presents the Creative Analyzer

With the Ströer Creative Analyser, Ströer is expanding its consulting and creative services with an innovative, AI-based tool that fundamentally changes the analysis and optimisation of out-of-home (OOH) motifs. The aim is to provide advertisers with fast, objective and data-based feedback on their campaign motifs - supplemented by the personal expertise of Ströer employees.

"The Ströer Creative Analyzer enables us to increase the impact of OOH motifs with data-based precision and human expertise – a milestone for effective outdoor advertising," says Christian von den Brincken, Managing Director Corporate Strategy & Innovation at Ströer. “Until now, the analysis and optimisation of OOH motifs was often complex, time-consuming and subjective. With the Creative Analyser, Ströer offers a fast, scalable and objective solution that gives advertisers a clear competitive advantage. We have trained existing AI models in the context of advertising impact and are constantly developing the Creative Analyzer to cover all relevant Ströer offerings in the future, including special ads and online forms of advertising.”

The Ströer Creative Analyzer is an AI-supported analysis tool that checks OOH motifs within seconds using the 10 golden rules of outdoor advertising. The analysis includes key success factors such as colour and contrast, text length and legibility, arrangement and structure of the design elements as well as visibility and brand integration. The evaluation is carried out transparently using a scoring system (1-10 points) and a traffic light system that shows at a glance where a motif is already convincing and where there is still potential for optimisation.

The Creative Analyzer provides a well-founded technical evaluation, which is supplemented by the know-how of Ströer experts and the important campaign context. With the help of AI, Ströer offers a data-based assessment of the strengths and weaknesses of various motifs. The creative power of the motif has been proven to have a significant influence on the advertising impact of brand investments. This creates real added value for customers: AI and humans work hand in hand to sustainably increase advertising impact.

More on this topic: “When creation meets AI: Mövenpick impresses in the Creative Analyzer”



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