Public Video
Ströer Digital Out-of-Home
More than just digital billboards: Ströer Public Video
DOOH - Always on the cutting edge!
ncreasing mobility defines the lives of many people, especially younger and more active generations. Digital Out-of-Home (DOOH) advertising taps into this trend by effectively reaching audiences in public spaces. As a digital one-to-many medium, DOOH seamlessly integrates into everyday life and blends harmoniously into the urban landscape, becoming a natural part of the city experience.
DOOH represents a dynamic and innovative form of outdoor advertising, leveraging digital technology to present brand content precisely where people are on the move. Unlike traditional formats such as posters or banners, DOOH utilizes digital screens positioned in high-traffic areas like city centers, airports, train stations, and shopping malls.
Digital content can be adapted quickly and flexibly, allowing messages to be tailored to the interests of specific target groups. Interactive features such as dynamic creatives and data-driven targeting offer immersive experiences that invite discovery. With this level of innovation, DOOH evolves into an engaging medium that integrates organically and playfully into daily life.
Public Video: The Ströer DOOH Experience
DOOH – Your Key Benefits at a Glance
High reach in public spaces: Strategically placed digital screens at high-traffic locations such as train stations, shopping centers, and main roads allow for broad audience reach. With growing mobility, DOOH becomes an essential medium for maximizing impact.
Uninterrupted visibility: Your message reaches people regardless of their internet connection, mobile device, or ad blocker. DOOH ensures your ads are visible exactly where your audience is.
Precise targeting with programmatic advertising: Use data-driven insights to manage and adapt your DOOH campaigns flexibly and in real time. Optimize reach and performance with tailored strategies.
Creative advertising that stands out: Motion graphics, 3D visuals, and dynamic designs create striking experiences that capture attention and stay top of mind—perfect for impactful brand messaging.
Combining digital flexibility with classic reach: DOOH merges the benefits of online advertising with the broad impact of traditional outdoor campaigns.
Our Public Video / DOOH Products
DOOH is on trend and Ströer offers a wide range of digital out-of-home formats: our Public Video screens. These are located in highly frequented areas like bustling city centers, major roads, and shopping centers. That’s how Public Video helps you achieve both: a broad reach and a precise connection to your target group in their everyday surroundings.
Explore a selection of our advertising spaces here—or browse our full inventory in the MediaBook.
