DOOH
Public Video
Digital Out-of-Home Advertising with Ströer
Public Video – In Tune with the Times
We reach your target audience at high-traffic touchpoints. Our screens are located on streets, in train stations, shopping malls, at the point of sale, or in subway systems. Across more than 46,000 screens, we deliver real-time content: news, lifestyle, cultural tips, sports scores, weather updates, and much more. These attention-grabbing environments provide the perfect stage for your brand.
Public Video: Flexibility at Scale
ublic Video stands for scalable flexibility. Campaigns can be delivered by location and time, dynamically and data-driven - and natively integrated into the editorial content on our screens and into everyday life. Whether hyperlocal around a Point of Interest (POI) or Point of Sale (POS), local in a specific city or region, or national in scope—Public Video scales to your needs.
Thanks to impression-based buying, campaigns can also be planned and executed with high flexibility and data-driven precision. Delivery can be managed as a service or programmatically via a Demand Side Platform (DSP). That makes Public Video the perfect solution for modern campaigns that adapt dynamically to current trends and target groups.
Key Benefits of Public Video at a Glance
- High acceptance: A dynamic mix of advertising and editorial content—news, weather, city-specific stories—builds trust and credibility.
- Maximum flexibility: Campaigns can be delivered based on location, time, and data—fully adaptable to your needs.
- Unlimited scalability: Whether hyperlocal around POIs, citywide campaigns, or national outreach—Public Video delivers the right message at the right time and in the right context.
- Impressive speed: Public Video campaigns can go live within minutes, offering maximum efficiency—even with last-minute bookings.
- Tailored messaging: Dynamic creatives enable campaigns to be personalized for the audience and the moment—for maximum relevance and impact.
Public Video combines flexibility, speed, and creative power to create an effective medium that places your message right in the heart of everyday life.
Curious to Learn More?
Our Public Video inventory is available through two booking models: loop based & audience based. In addition, your DOOH campaigns can be flexibly managed and optimized programmatically—almost in real time.
Interested in campaign planning? Our media data and pricing details for both models—including Programmatic Public Video—are available here.
DOOH Advertising Media in the Ströer Portfolio
Whether at train stations, on busy roads, in shopping malls, or right at the point of sale—our Public Video screens seamlessly blend into everyday life. They offer inspiring content and create touchpoints that connect with your target audience wherever they are—open to new experiences.
