Coming Soon
Germany's largest DOOH screen: The Whale
Germany's largest digital out-of-home screen is making waves at Hamburg Central Station.
Coming soon: The largest 3D screen in the country
The Whale – Hamburg's Public Video Giant Makes Waves
The Whale is building Hamburg Central Station into a hub for spectacular brand presentations and digital innovations in Germany.
Measuring 38 m wide and 9 m high, the 342 m² space offers an oversized and unmissable area for iconic brand communication in full motion and 3D.
More than half a million people visit Hamburg Central Station every day. This makes it the busiest transport hub in Germany and the second busiest in Europe. The screen is significantly larger than any other screen available in Germany.
Range meets relevance
Widest reach – DOOH touchpoint with over 500,000 visitors daily
Iconic appearance – spectacular location ensures unique experiences that will be remembered
342 m² LED screen – the largest DOOH format in Germany
Maximum visibility – perfect presence throughout the entire station concourse
Great creative freedom – full motion and 3D generate maximum attention for creative brand staging
Premium target group – urban, mobile, high income
As a unique platform, The Whale multiplies spectacular DOOH experiences beyond out-of-home.
342 m² of full motion are pure emotion
The strategically optimal placement reaches people not only in the midst of real life, but also in moments of prolonged exposure, when entertaining experiences are particularly welcome and attract attention.
The Whale transforms the space into a place of positive experiences and shareable brand moments. There are no limits to creativity here – whether it's moving storytelling or 3D staging, The Whale offers technological innovation and brings it to Germany's most wide-reaching stage.
With Public Video Giant in the heart of Hamburg, Ströer, as the innovation leader in the DOOH segment, is continuing to drive forward the digital transformation of public spaces. While more and more iconic screens are appearing in cities such as Berlin and Munich, this new project marks the biggest step forward to date in the indoor sector. The latest portfolio spectacle thus expands its enormous relevance and reach, setting new standards throughout Germany.
