Search

117 results were found for "Targeting".

Displaying results 1 to 10 of 117.

OnePager OS DS Cookieless Targeting

OnePager OS DS Cookieless Targeting

Produkt OnePager | PDF | 1.16 MB


Ströer offers extended contextual targeting as an alternative to third-party cookies

Ströer offers extended contextual targeting as an alternative to third-party cookies

27. June 2022

Ströer customers now have the option to access extended contextual targeting. In addition to the previously available contextual targeting on the IAB categories, more than 500 keyword-based segments are available at the start, and create individual targeting options for the roll-out of campaigns. Ag

  • Online
  • Targeting
  • Data

Marketplace expands real-time bidding and targeting functions

Marketplace expands real-time bidding and targeting functions

Unternehmen 09. December 2013

adscale, Germany’s leading marketplace for digital advertising, is expanding its range real-time bidding and targeting services. First, adscale is now open for traffic from third-party providers (exchanges and/or supply-side platforms). The company has developed a demand-side platform (DSP) that all


Ströer extends online portfolio with technology leader in precise target group identification

Ströer extends online portfolio with technology leader in precise target group identification

Unternehmen 29. August 2013

Landmark deal for Ströer’s online strategy Proprietary technologies offer competitive advantages in real-time analysis of big data Strengthening of branding business for premium publishers Cologne, 29 August 2013 Via its wholly-owned subsidiary Ströer Digital Group GmbH, Ströer Media AG is taking ov


PowerPoint-Präsentation

PowerPoint-Präsentation

Preislisten | PDF | 421.78 KB


Ströer presents future-proof targeting for digital OOH campaigns

Ströer presents future-proof targeting for digital OOH campaigns

Public Video 23. March 2022

With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will

  • Public Video
  • Digitale Außenwerbung
  • DOOH
  • Targeting
  • Behavioral Audience Targeting

Programmatic & Data

Programmatic & Data

Consistently improve efficiency Total success for your campaigns: Preferred inventory access via our Ströer private marketplace for online, mobile, video/CTV, DOOH and audio. Brand safety is ensured through premium environments, market-leading targeting data and, of course, strict compliance with da

  • Online
  • Data
  • Targeting
  • Mobile
  • Video
  • DOOH
  • Audio

OnePager OS DS Intro und Audience

OnePager OS DS Intro und Audience

Produkt OnePager | PDF | 2.15 MB


Ströer integrates content and advertising on public portals for Sony Mobile

Ströer integrates content and advertising on public portals for Sony Mobile

Digitale Medien 17. March 2014

Sony Mobile Communications has implemented a video campaign on public portals to mark the launch of the Xperia Z1 Compact. It uses a mobile advertising solution based on the Promiflash app to extend the video content. The video campaign not only connects Ströer’s public video channel with its mobile


Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Germany’s largest data owner forms collaboration with digital marketer with greatest reach

Digitale Medien 03. March 2017

Ströer Digital Group and Otto Group Media have signed a strategic partnership agreement. Its foundation comprises Ströer Group’s digital advertising inventory and Otto Group Media’s CRM-based data segments. Advertisers will be provided with anonymous target-group segments that can be addressed using