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Ströer Group has started operating 20 Out-of-Home Channels at Cologne's main train station. These digital screens are part of the new, nationwide moving image network of Ströer representing a real innovation in outdoor advertising. The company plans to install up to 1,000 screens at the 200 most fre
The first digital out-of-home network in Germany includes, as of today, 108 train stations visited by more than 31 million consumers per week Once the roll-out is finished, the complete network will consist of over 1000 digital displays in the 200 largest German train stations Germany's leading prov
Ströer Group has taken a further qualitative step into the future of digital out-of-home advertising by installing huge LCD screens measuring 24 and 16 square meters at Hamburg and Düsseldorf’s central stations. The screens are the first of their kind at train stations in Germany and complement the
According to a representative study carried out by the Enigma/GfK market research institute into the Out-of-Home-Channel (OC) at German train stations, the digital Out-of-Home network reaches at least 20 percent of the inhabitants within one week. Digital screens have maximum reach for young people:
They are hubs! Railway stations are modern urban service centres. They are open 24/7. As gateways to cities, they are centrally. A perfect communication environment for young target groups that are always on the move. Highest visitor density in the city area Around the clock Railway station advertis
In December 2017, Ströer put the 500th Infoscreen system into operation in Cologne. Ströer now has a total of around 4,500 digital screens in Germany, including a public video network in the largest underground and suburban railway stations, mainline stations and shopping centres. With the public vi