106 results were found for "Publisher".
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Our supply-side platform With our Ströer SSP supply-side platform, publishers can optimise their yield management for display, video and mobile advertising using private deals and private auctions as well as real-time advertising. Advertisers get access to exclusive premium inventory. Our benefits f
Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of
Today, Ströer signed the purchase agreement to acquire a majority shareholding in the Hamburg-based start-up Yieldlove, a German optimisation platform for the programmatic marketing of digital web inventories.With the acquisition of Yieldlove, Ströer is diversifying and expanding its own offer in we
The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe
Hamburg-based header bidding specialist Yieldlove has appointed Karsten Krienke to its Management Board with immediate effect. His remit is to secure the robust national and international growth of the company going forward. Krienke (46) has extensive experience in premium marketing and in the in-ap
Ringier Advertising, the marketing arm of leading Swiss media company Ringier AG, is now using the programmatic solutions provided by Yieldlove, a Hamburg-based specialist in header bidding. With effect from January 1, 2022, Yieldlove, a subsidiary of the Ströer Group, has taken charge of the entire