81 results were found for "Programmatic".
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Successful programmatic advertising via the Ströer Private Market Place for online, mobile, video/CTV, DOOH and audio.
Programmatic public video campaign benefits Contact-based (audience-based) procurement Transmission via your own DSP Use of your own data for campaign or advertising media management Control and transparency thanks to in-house management Realisable at short notice More deals | More DSPs All relevant
Online advertising and digital outdoor advertising have been available for programmatic booking for a long time. Ströer is now also including classic outdoor advertising in its programmatic marketing portfolio and offers its own customers a simple and fast booking channel for classic posters. From n
Ringier Advertising, the marketing arm of leading Swiss media company Ringier AG, is now using the programmatic solutions provided by Yieldlove, a Hamburg-based specialist in header bidding. With effect from January 1, 2022, Yieldlove, a subsidiary of the Ströer Group, has taken charge of the entire
The advertising specialist Seeding Alliance is one of the first marketers worldwide to provide the technical infrastructure for programmatic booking of content campaigns. From now on, the True Native Advertising format of the Seeding Alliance, the Native AdIn, can not only be delivered on the conten
Today, Ströer signed the purchase agreement to acquire a majority shareholding in the Hamburg-based start-up Yieldlove, a German optimisation platform for the programmatic marketing of digital web inventories.With the acquisition of Yieldlove, Ströer is diversifying and expanding its own offer in we
The agency masterplan ran a campaign for the client Hermes Germany in November using Private Market Place (PMP) deals on the Ströer Supply-Side Platform (Ströer SSP). Supporting market research shows that a noticeably better campaign performance could be achieved compared to an open auction and conf
Public Video Premium Screens Public Video Premium Screens are placed at highly frequented touchpoints. This placement enables them to achieve a high reach throughout the day, particularly among the mobile target group in public spaces. Touchpoints are, for example, underground/metro, local and long-
Programmatic buying is setting the pace in the German digital advertising market, as the automated buying and selling of ad space is growing at a considerably faster rate than manual sales. According to adscale’s forecast, the proportion of total revenues in the German display advertising market gen
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19. October 2023
