Search

145 results were found for "OOH".

Displaying results 1 to 10 of 145.

Pandemic a catalyst for structural change in OOH market: Ströer’s digital OOH revenue up by over 50% in Q4 2021

Pandemic a catalyst for structural change in OOH market: Ströer’s digital OOH revenue up by over 50% in Q4 2021

09. Februar 2022

Die Coronapandemie hat den strukturellen Wandel, insbesondere hin zu digitalen Außenwerbeformaten (DOOH) deutlich und nachhaltig beschleunigt und DOOH erfreut sich bei werbungtreibenden Kunden aufgrund hoher Reichweite und Flexibilität höchster Beliebtheit. Ströer erreichte im Geschäftsjahr 2021 in

  • Digitale Außenwerbung
  • Außenwerbung

Ströer achieves a record level of revenue in 2023 and forecasts a strong first quarter with growth of up to 15% for OOH

Ströer achieves a record level of revenue in 2023 and forecasts a strong first quarter with growth of up to 15% for OOH

05. März 2024

The preliminary, unaudited financial results for Ströer SE & Co. KGaA in 2023 show that it had another successful year. Consolidated revenue improved by 8%, from EUR 1.77b to EUR 1.91b, making it the highest level of revenue in the Company's history. EBITDA (adjusted) was up by 5%, rising from EUR 5


Introducing Ströer OOH Mixed-Format Networks

Introducing Ströer OOH Mixed-Format Networks

15. November 2023

Starting in 2024, for the first time Ströer will offer pre-packaged, mixed-format networks in metropolitan areas with more than 450,000 inhabitants. These networks contain a balanced mix of Mega-Light, City-Light-Poster (CLP) and Premium-CLP. This combination provides optimal advertising coverage fo


Ströer presents future-proof targeting for digital OOH campaigns

Ströer presents future-proof targeting for digital OOH campaigns

Public Video 23. März 2022

With the innovative combination of socio-demographic data (age & gender) with behavioural data, Ströer is now targeting outdoor advertising campaigns even more effectively: A new, future-proof targeting model for digital outdoor advertising was developed on the basis of a feasibility study. It will

  • Digitale Außenwerbung