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Marketplace expands real-time bidding and targeting functions

Marketplace expands real-time bidding and targeting functions

Unternehmen 09. Dezember 2013

adscale, Germany’s leading marketplace for digital advertising, is expanding its range real-time bidding and targeting services. First, adscale is now open for traffic from third-party providers (exchanges and/or supply-side platforms). The company has developed a demand-side platform (DSP) that all


Ströer and United Internet Media with strategic media cooperation plan

Ströer and United Internet Media with strategic media cooperation plan

Unternehmen 22. September 2011

New planning reliability for advertisers and agencies: Ströer Out-of-Home Media AG, one of Europe’s leading out-of-home advertising companies, and United Internet Media AG, a leading marketer of digital media on the German and European advertising market and a pioneer in innovative online crossmedia


Ströer launches wide-coverage, multi-screen moving-image marketing with Ströer Primetime

Ströer launches wide-coverage, multi-screen moving-image marketing with Ströer Primetime

Unternehmen 09. September 2013

At dmexco, Ströer is launching an exclusive new marketer: Ströer Primetime. The new marketer unites moving-image advertising on private screens (smartphones and tablets), home screens (PC), and public screens (DOOH displays) within the Ströer Digital Group. With this so-called multi-screen scenario,


Ströer takes over Goldbach’s activities in Poland

Ströer takes over Goldbach’s activities in Poland

30. Dezember 2015

Ströer has completed its takeover of the Goldbach Group’s successful Polish online business. The deal marks the finalization of Goldbach’s withdrawal from the Eastern Europe market. Goldbach is currently Poland’s second-largest advertising network, after Google, with 20 million unique users and over


Ströer launches watson.de in Germany

Ströer launches watson.de in Germany

Digitale Medien 22. März 2018

Ströer is expanding its digital news portfolio to include the new online portal and the watson.de app as of March 22. The new news portal addresses the mobile generation with news, stories and opinions on business, politics, entertainment, sport, digital and lifestyle. The 25 heads strong editorial


Ströer Digital will be no. 1 in terms of reach based on new AGOF currency

Ströer Digital will be no. 1 in terms of reach based on new AGOF currency

Unternehmen 21. September 2015

The German competition authority Bundeskartellamt approved the acquisition of Germany’s largest internet portal, t-online.de, and the country’s biggest digital marketer, InteractiveMedia, according to AGOF Digital Facts, without any restrictions. The transaction value is some EUR 300 million and wil


Ströer links public video network to ad server

Ströer links public video network to ad server

Digitale Medien 10. September 2014

The Ströer Group is bundling its proprietary digital public video network with immediate effect and linking its playout system to a Ströer online ad server. As a result, both OC Station and OC Mall are being renamed Station Video and Mall Video. Together with Infoscreen and AdWalk, they will form St


Ströer Content Group expands top management:  Sven Scheffler becomes new COO

Ströer Content Group expands top management: Sven Scheffler becomes new COO

Digitale Medien 16. Oktober 2019

The Ströer Content Group is expanding its management team with Chief Executive Officer (CEO) Marc Schmitz and Chief Content Officer (CCO) Arne Henkes and appoints Sven Scheffler as Chief Operating Officer (COO) as of November 1. In digital publishing, the company publishes premium content via all di


ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe