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WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

WHY MEDIA PLANNING SHOULD ALSO BE SUSTAINABLE

Nachhaltigkeit 15. Juni 2023

The issue of climate and environmental protection has always played a central role in our product portfolio. In fact, digital outdoor advertising is one of the media with the lowest CO₂ emissions in the media mix. In addition, we use only green electricity for this purpose and ensure that our systems are as efficient as possible. All advertising customers can run their campaigns with us on a climate-neutral basis - at no extra cost.

  • Green Media
  • sustainability

Sustainability: A new KPI in the media mix

Sustainability: A new KPI in the media mix

Nachhaltigkeit 14. Juni 2023

Sustainability is rightly a crucial topic. In recent months, the sensitivity in dealing with it has increased. Consumers are also more educated and differentiate more strongly. Companies are therefore well advised to address this issue at product level as well as at company level.

  • Green Media
  • sustainability

Ströer commences the announced roll-out of the small cell infrastructure in Germany

Ströer commences the announced roll-out of the small cell infrastructure in Germany

Digitale Medien 19. Januar 2016

Ströer will start to roll out small cells in Germany as part of a pilot project and will, in a first step together with Vodafone, install 64 small cells in its advertising media infrastructure in Munich and Frankfurt. These small technical devices, which are invisibly installed in Ströer advertising


50,000 beacons: Ströer is setting up the first nationwide beacon infrastructure in Germany

50,000 beacons: Ströer is setting up the first nationwide beacon infrastructure in Germany

Unternehmen 22. September 2015

Ströer is the first company in Germany to connect the real world with the online world on a nationwide basis / Phase I: installation of 20,000 sensors in advertising media across the country by March 2016 / Ströer makes the Internet of Things tangible Around a year after the launch of the first publ


Infografik Nachhaltigkeitsbericht

Infografik Nachhaltigkeitsbericht

Nachhaltigkeit 30. März 2023

Ströer SE & Co. KGaA is publishing its fourth Group Sustainability Report 2022 - for the first time simultaneously with its Annual Report. The sustainability report gives an overview of Ströer’s sustainability strategy and covers the four sub-areas of Environment, Employees, Business Partners & Society and Governance.

  • sustainability