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t-online - Innovation and Technology

t-online - Innovation and Technology

Communication 18. April 2023

Im Rahmen eines umfassenden Produkt-Relaunches hat die stationäre und die mobile Website von t-online im Mai 2022 ein vollständig neues Design erhalten und wurde technologisch runderneuert.

  • t-online
  • publishing

New app opens door to the digital world for outdoor advertising

New app opens door to the digital world for outdoor advertising

Unternehmen 13. April 2011

Vooh! is the attention-grabbing name for the new innovation that has now been launched by Ströer, Germany's largest outdoor advertising company: an app which links up conventional out-of-home advertising campaigns with attractive online content. Vooh! stands for "Virtual Out-of-Home" and turns outdo


Ströer launches watson.de in Germany

Ströer launches watson.de in Germany

Digitale Medien 22. März 2018

Ströer is expanding its digital news portfolio to include the new online portal and the watson.de app as of March 22. The new news portal addresses the mobile generation with news, stories and opinions on business, politics, entertainment, sport, digital and lifestyle. The 25 heads strong editorial


TikTok and MBRC The Ocean launch #KickOutThePlastic on public video

TikTok and MBRC The Ocean launch #KickOutThePlastic on public video

Nachhaltigkeit 04. August 2021

TikTok, the platform for short mobile videos, and Ströer have teamed up with the organization MBRC The Ocean to raise awareness for the elimination of plastic waste using #KickOutThePlastic.


adscale launches cross-media private marketplace

adscale launches cross-media private marketplace

Digitale Medien 12. November 2015

Video formats are being added to the existing private marketplace in the adscale supply-side platform. This will enable publishers to put together cross-media packages comprising video, mobile, and display inventory to which selected advertisers then enjoy exclusive access. All in all, the share of


ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

ADSCALE ANALYZER 2015: RETHINK ON THE SUPPLY SIDE

Digitale Medien 15. September 2015

The level of programmatic buying is rising fast in Germany. On adscale, the high-reach marketer and supply-side platform for Germany, RTB accounts for 53 percent of sales on the desktop side and already 55 percent for mobile. A similar fast take-up rate is anticipated for video RTB. Moreover, the pe


Ströer focuses on its core business and successfully sells several investments

Ströer focuses on its core business and successfully sells several investments

Unternehmen 08. Mai 2019

Against the background of the “Out-of-Home plus“ strategy (OOH plus), Ströer is continuing to focus on its core business and today sold its stake the Nordic company Conexus, which it had acquired in 2015. After selling Foodist and the mobile performance company business, Conexus is now the third suc