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Case Study Confirms the Effectiveness of Quality Environments in Programmatic Deals

Case Study Confirms the Effectiveness of Quality Environments in Programmatic Deals

26. Februar 2024

The agency masterplan ran a campaign for the client Hermes Germany in November using Private Market Place (PMP) deals on the Ströer Supply-Side Platform (Ströer SSP). Supporting market research shows that a noticeably better campaign performance could be achieved compared to an open auction and conf


blowUP media launches Vertical Garden® in Berlin

blowUP media launches Vertical Garden® in Berlin

15. November 2022

A new highlight from blowUP media's sustainability portfolio has been shining on a house facade in Berlin's trendy Schöneberg district since November: The Green - a 140 square meter Vertical Garden ® at Kleistpark with an embedded Giant Poster. The evergreen, permanently installed vertical city gard

  • Digitale Außenwerbung

Swen Thissen becomes new Editor-in-Chief of watson.de

Swen Thissen becomes new Editor-in-Chief of watson.de

25. November 2021

Swen Thissen will be the new Editor-in-Chief of watson.de from January 2022. He succeeds Kinga Rustler, who took over at the helm of the website in April 2019 and established it as the no. 1 news portal for the young generation. Thissen arrives from stern.de, where he currently heads up the digital


Ströer Content Group expands top management:  Sven Scheffler becomes new COO

Ströer Content Group expands top management: Sven Scheffler becomes new COO

Digitale Medien 16. Oktober 2019

The Ströer Content Group is expanding its management team with Chief Executive Officer (CEO) Marc Schmitz and Chief Content Officer (CCO) Arne Henkes and appoints Sven Scheffler as Chief Operating Officer (COO) as of November 1. In digital publishing, the company publishes premium content via all di


t-online - Innovation and Technology

t-online - Innovation and Technology

Communication 18. April 2023

Im Rahmen eines umfassenden Produkt-Relaunches hat die stationäre und die mobile Website von t-online im Mai 2022 ein vollständig neues Design erhalten und wurde technologisch runderneuert.

  • t-online
  • publishing